We are addressing the many doors that are now being opened by companies. Henry Stewart Digital Asset Management conference is a great platform for helping marketers that work with big enterprise companies tune in, address and share the new reality with their customers.
New York, NY (PRWEB) May 7, 2008
On May 12-13, at the Marriott Marquis Hotel, Times Square, senior executives from HarperCollins, Nortel, Playboy Enterprises and Reality Digital will address Digital Asset Management, Broadcast & Publishing Automation, Brand Management and Marketing Operations program leaders at Henry Stewart's New York DAM and Marketing Operations Symposium.
On Monday, May 12, Peter Finter, vice president, global integrated marketing of Nortel, will kick off with a keynote on "How Nortel Excels in the Business of Marketing". Finter's message is vital to anybody involved in Marketing Operations. He will expound on how critical Marketing Operations has been to Nortel and increasingly an essential component for any enterprise; and show the audience how to take advantage of technology to interact with the global marketing community.
Next Rich Rothstein, vice president digital technology director of HarperCollins Publications will present "Digital Publishing 2.0 & Related Services - The Future". Rothstein will provide a first hand overview of expanding from a departmental workgroup system to a true Enterprise-wide DAM including the development of day-to-day creative tools and integrated workflows delivered all the way to the customer. He will also dive into the challenging issues and ongoing quest to re-educate media professionals.
On Tuesday, May 13, Cynthia Francis, CEO of Reality Digital addresses the Broadcast, Entertainment & Emerging Media with "Social Media and UGC: Extending the Value of DAM and ECM Solutions". Francis's keynote will focus on how forward-thinking companies have begun to reap the benefits of social networking and media sharing that capture the attention of Web audiences while exploring the technical and legal challenges as well as the overall value of solutions that leverage a company's media assets and enable them to thrive by applying context and community. Francis explains "We are addressing the many doors that are now being opened by companies. Henry Stewart Digital Asset Management conference is a great platform for helping marketers that work with big enterprise companies tune in, address and share the new reality with their customers."
Then Mary Yurkovic, manager DAM & Distribution for Playboy Enterprises, Inc., takes the stage and addresses creative workflow process owners by offering an exclusive overview into one of the world's best known brands with a live demo of Playboy's PAM (Playboy Asset Management System). Yurkovic will demonstrate how Playboy is maximizing asset profitability by leveraging assets across media platforms and developing a single repository tied to rights and content management, and streamlining the production of new branded content distribution points.
Henry Stewart New York is the world's most anticipated event focused on Digital Asset Management and Marketing Operations. It combines high-level knowledge sharing within conference sessions, with a key niche technology expo featuring best of in class DAM and MRM technologies. It is taking place on May 12-13 at the Marriott Marquis Hotel, Times Square, New York. Please visit http://www.damusers.com for more information.