Ban the Ban Wisconsin launches Operation Mollycoddle

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Ban the Ban Wisconsin has officially launched a new campaign aimed to counter the surging efforts being put forth by anti-smoking organizations. Keeping with stated policy, the campaign is not aimed at encouraging smoking; rather the purpose of Operation Mollycoddle is to encourage choice.

Ban the Ban Wisconsin, a nonprofit organization opposing smoking bans, has officially launched their Operation Mollycoddle campaign as of this week. While still keeping with their stated policy of not encourage smoking, the campaign is taking a new direction from previous efforts by specifically targeting the general public instead of the anti-smoking organizations.

Operation Mollycoddle was designed for the explicit purpose of encouraging the general public to reclaim themselves as responsible adult citizens who are capable of making their own decisions and counter the overwhelming attitude that people need to be forcibly protected from themselves. While a large portion of the campaign is based in humor, the underlying message is one that should grab people's attention and force them to ask the question "why?"

While Ban the Ban's previous efforts have been based on questioning the science, this new direction instead questions the rationale and asks the question as to why people are conceding to being treated like children. While science is still a major factor, it will not carry a visible presence in this campaign.

"The question that began to plague us was why it is that more people aren't outraged by this. Is it apathy, or are they simply not seeing the bigger picture? As responsible adults, we are personally offended that our ability to make decisions and live with the consequences of those decisions is being called into question. We are not children who need to have our hands held."

The campaign is relying on volunteers to help stir up people throughout the state using a variety of tools available on the web (Operation Mollycoddle website).

About Ban the Ban Wisconsin: BtBWI is a nonprofit Wisconsin organization dedicated to fighting smoking bans based on the principle of the right to choose.

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Ryan Evans
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