Australia Gets a Google First

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Australian companies Netregistry and Devnet partner to deliver Google Apps TM to business via a channel -- an Australian first.

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Google has delivered a clearly differentiated product and we are confident business will get on board once they discover how incredibly easy to use Google Apps are. We are preparing for rapid up-take.

Australian companies Netregistry and Devnet have forged a strategic alliance to resell Google Apps in Australia. For the first time in Asia Pacific a version of the Google Apps suite has been created specifically for marketing through a channel.

Devnet is partnering with Netregistry, Australia's leading domain name provider to bring Google Apps to Australia.

The Google Apps suite includes local domain name integration, business email solutions, collaborative calendars, and corporate instant messaging. With Google Apps businesses have the next-generation communication and collaboration tools they need to manage electronic communications, share and publish information, and stay connected while on the go.

Paul Slakey, director of sales for Asia Pacific and Latin America, Google, said, "For Google, the agreement with Devnet and Netregistry allows businesses without an existing internet domain to acquire an Australian domain ( when they sign up to Google Apps.

"We've been thrilled with local businesses response to Google Apps and are delighted to be working with Devnet and Netregistry."

Larry Bloch, chief executive officer, Netregistry, said, "Netregistry maintains an advisory relationship with 250,000 businesses in Australia. We look forward to assisting our customers take advantage of Google Apps to reduce costs while increasing productivity and profits. Our partnership with Google and Devnet is a perfect example of how Netregistry is the ideal partner for large organisations wanting to access the Australian SME market."

Craig Deveson, chief executive officer, Devnet, said, "Alliances with Telcos, ISPs, and associations are vital to meeting our objective of taking Google Apps to small and medium enterprises (SME) and corporate organisations. Through these partnerships, businesses all over Australia will have access to a range of applications that are powerful, simple to use and deliver real productivity gains.

"Devnet has partnered with Netregistry, as it has years of experience and understanding of the SME market, which we believe, is a huge growth area for Google Apps in Australia.

"Telcos and ISPs are perfectly positioned to grow Google Apps in the business segment. This marks the start of the Devnet plans to partner with ISPs to grow our business.

"Google has delivered a clearly differentiated product and we are confident business will get on board once they discover how incredibly easy to use Google Apps are. We are preparing for rapid up-take."

About Devnet
Devnet's foundations were built in Melbourne in 2002. Driven by an enthusiastic team, this innovative online consultancy has grown quickly moving its head office to Brisbane in 2004. Devnet's client base includes some of the best-known brands in Australia.

Devnet is a leader in the provision of online consulting, web design, web development and web maintenance and optimisation using the very latest in web analytics. Whether it be website development, internet applications or effective e-marketing, branding and digital presentations, our clients gain significant competitive advantage and return on investment (ROI) through the development of effective online business solutions.

Devnet is a company dedicated to the effective use of the Internet to achieve our customers' business goals. We recognise the primary need of our staff to build business acumen and remain expert in the developing technologies to achieve this end.

Devnet is partnered with Microsoft, and Web Central and is a member of the Australian Management Institute, the Australian Marketing Institute, and the Queensland Leaders Group to keep abreast of the topics influencing the website development and online marketing spheres.

Devnet has been listed in the BRW fast 100 October 2007, and won awards such as the Deloittes Fast 50, Q400, and the Ernst & Young Entrepreneur of the Year.

About Netregistry
Netregistry was founded in 1997 with a mission to deliver best of breed online products and services to the Australian SME market. Its world class infrastructure and global award winning customer service operation underpin the rapid growth that has seen it become the largest provider of Australian domain names and associated services, with over 250,000 Australian businesses serviced daily.

Netregistry publishes NETT Magazine, Australia's most widely circulated SME Business publication. NETT Magazine inspires and motivates small business owners to take advantage of the opportunities online offers to survive, compete and win. With the company's core strengths in domain names, hosting, ecommerce and search marketing Netregistry is a one stop shop SMEs wishing to take their business further online. Netregistry provides SMEs with all the required elements of 21st century digital business infrastructure.

Media Enquiries
Aimee Vandenberg
0407 332 906

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