Shoestring Venture: The Startup Bible To be released on June 30, 2008, A Business Startup Bible, by Richard Hooker and Steve Monas

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The book, Shoestring Venture: The Startup Bible, a business startup bible by by Richard Hooker and Steve Monas, to be release on June 30, 2008.

successfully answer in a single volume a majority of the questions that new entrepreneurs bring to a new business.

Starting a business has never been easier, especially with the book release of Shoestring Venture: The Startup Bible, by Richard Hooker and Steve Monas, on June 30, 2008. The first, flagship book in the ambitious Shoestring Venture Series, the book covers all of the major aspects of running a new venture, from law to financing, to staffing to marketing, written in easily understood language specifically for entrepreneurs with limited finances.

Shoestring Venture manages, in the words of one reviewer, to "successfully answer in a single volume a majority of the questions that new entrepreneurs bring to a new business." Few books cover the subject as exhaustively, practically, and timelessly as Shoestring Venture. Most uniquely, Shoestring Venture is the first thorough and practical guide to outsourcing for small and single-person businesses. While the media focuses on how foreign outsourcing takes away domestic jobs, Shoestring Venture is the first book to help bootstrap entrepreneurs use foreign outsourcing to their fullest advantage.

Hooker and Monas argue that we are entering a century for small business. Individuals, bootstrap entrepreneurs, and small businesses now have the business tools - from financing to manufacturing, to marketing -- to build powerful start-up organizations, without ever really having to walk out the front door. Using global communications and data networks, individuals and small businesses can staff an entire organization with every human resource and skill needed at low cost.

They can, in short, run a virtual organization using only a desktop or laptop computer.

It's the magic of outsourcing. It means that even the smallest entrepreneurs can become formidable players in the global business world. Most importantly, outsourcing permits entrepreneurs to focus their energies on what brings real value and competitive advantage to their business - what they do best.

The focus on outsourcing sets Shoestring Venture apart from the common run of how-to business books. Shoestring Venture gives entrepreneurs and small business owners the tools they need to start a new business or take their current business several levels higher by exploiting the resources our interconnected world offers.

Topics include:

  • Starting a business
  • Finding investors
  • Managing finances & taxes
  • Getting the right hardware
  • Software on a budget
  • Outsourcing back office
  • Product development from idea to distribution
  • Outsourcing IT
  • Making a Web site work
  • Marketing & promotions

To receive a final copy of the book, or to discuss an excerpt, article or interview possibilities with Richard Hooker, please contact Tracie Tucker at 310.857.6970.

About the authors:
Steve Monas, established author and Internet entrepreneur, has developed and operates several highly successful start-ups and programs. Monas, a Marketing and E-Commerce Executive as well as a Web and Business Development Strategist, earned his BA from Newport University and regularly serves as a Marketing Consultant for Pepperdine University, drawing on his experience in a wide variety of industries. The author of YourSpace and Chemistry and Numbers, Monas resides in San Diego, California, and enjoys an active lifestyle while working on various publishing, video, music, film, and web businesses.

Richard Hooker heads up a Los Angeles marketing and advertising agency that specializes in start-ups and turnarounds. Having done doctoral work at Stanford University and completed his MBA at USC, Hooker spent eight years teaching first at Stanford and then Washington State University before moving on to become a Creative Director and marketing strategist at a Los Angeles marketing communications firm. As an international consultant, Hooker has worked with Fortune 500 firms to one-person start-ups from Russia to Japan to the U.S.

Other books by Steve Monas:
YourSpace: A Friends Guide to Myspace (Fast Agency, 2006)
YourSpace2: Interviews With Myspace Musicians, Filmmakers, Models and Friends (Fast Agency, 2007)
Chemistry and Numbers (Volume 1) (Fast Agency, 2006)
Chemistry and Numbers (Volume 2) (Fast Agency, 2007)

Book information:
ISBN: 978-0-595-50651-4 (0-595-50651-8)
PDF EISBN: 978-0-595-61597-1 (0-595-61597-X)
Format: 6" x 9" Soft Cover Trade Paper;
Digital Format: available as both PDF and CHM files
Pages: 454
Category: Business
Publication Date: June 30, 2008
Retail: $29.99
Availability / Distribution:,,

Shoestring Venture will be available nationally on June 30, 2008, online and at mainstream retail outlets nationwide.

On the Web:

"The text is exceptionally informative. The writers take virtually every area of concern in a start-up and go to great lengths to explain it in detail--plus give specific references to the sources of additional information. The authors' have succeeded in providing a one-volume guide that will provide the majority of answers to any new entrepreneur's questions about business. This reviewer is very impressed.
-- iUniverse

About the publisher: Fast Agency
Founded in 2006, Fast Agency is a holding company, for several ventures, of which specializing in publishing book titles primarily focused at business and personal growth. Past and current titles include YourSpace, YourSpace2, and Chemistry and Numbers (Volumes 1 & 2). For more information, visit

Tracie Tucker


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Tracie Lynn Tucker

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