Execs Teleport to Virtual Conference

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Execs from over 170 companies opted to teleport rather than fly to a recent virtual worlds conference. Clever Zebra, organizers of the vBusiness Expo note the growing trend in a "no fly" stance to meetings.

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Over 170 companies gathered for a conference on virtual worlds use in the enterprise recently. They came from all over the world, yet not one of them got on a plane.

How was this possible? The conference itself was held in a virtual world. Attendees "teleported" from their offices to a virtual conference center where speakers from leading companies such as Sun, IBM, Kelly Services and Gartner spoke about how virtual worlds are changing business.

"I am learning as much here as on most real life conferences," commented Roland Legrand, Newsroom Editor at Mediafin, "and the possibilities for interaction are as important here as in the physical world."

Indeed 8/10 of those who attended the conference expressed similar views according to virtual worlds firm Clever Zebra, organizers of the vBusiness Expo. Some even rated the virtual event better than a physical conference.

"We think flying to a virtual worlds conference misses the point" said Nick Wilson, CEO Clever Zebra. "Companies that really want to learn about virtual worlds in the enterprise need to experience them, not just talk about them".

Wilson, who holds regular seminars on virtual worlds use in business from the company's offices in Second Life sees a growing support for the no-fly stance his guests took at the recent conference. "I can't imagine why anybody would want to fly half way around the world for a conference when they could just login from home." he said. "Sometimes I think we're so busy talking about how virtual worlds will revolutionize the web that we forget that this isn't tomorrows technology, it's today's".

Speakers from IBM, Forrester Research, Sun Microsystems, Kelly Services, Gartner Group and more than 30 others came together to discuss virtual worlds at the April event. Use cases such as on-boarding new hires, training, simulations, business process rehearsal and distance meetings featured high on the conference agenda. There was even an entire session dedicated to pitching the case to stakeholders.

The organizers, Clever Zebra, plan to hold the next vBusiness Expo this July the 29th to August 1st 2008. Attendees can expect to hear from companies who have experimented in virtual worlds, discover the practical uses and opportunities available to them today, and how to take their first steps into the emergent 3D web.

About vBusiness Expo
vBusiness Expo is the only virtual worlds event focused entirely on the enterprise. It’s also the first large scale business event held exclusively within a virtual environment. Attendees from all over the physical globe login to participate in the virtual conference which is scheduled to run again at the end of July 2008.

For more on vBusiness Expo, visit:


About Clever Zebra
Clever Zebra’s employees live and work in virtual worlds, and in fact have never met in the physical world. Operating from the US, Canada and Denmark, their "office" is a connection to the virtual world. The company, founded by virtual worlds expert Nick Wilson focuses exclusively on enterprise use of virtual enviroments. The firm advises fortune 1000 companies on how to best use virtual worlds within the workplace through seminars, public events such as the vBusiness Expo and its website.

For more about Clever Zebra, visit:



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Caleb Booker
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