Top Holiday Gift Guide Editors Show How to Get Products in Front of Millions of Shoppers

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Wired magazine, U.S. News & World Report, Travel + Leisure editors join PR University audio conference panel to share secrets of coverage in top holiday gift guides - Thursday, June 19, 2008

PR and marketing professionals seeking to increase product sales and reach millions of consumers during the year's number one shopping season know securing coverage in holiday gift guides alone can make or break their product's prospects. Many also realize they need to begin the pitching process now---as many top shopping guides work up to six months in advance. But most haven't mastered the art of polishing their pitch to the point where they can successfully break into the nation's most widely-read seasonal gift guides and sites every single time.

Learn how it's done firsthand from this "meet the editors" panel tasked with divulging PR success stories and practical media relations tips in an exclusive, dial-in PR University audio conference on Thursday, June 19, at 1PM EDT (noon, CDT; 11AM MDT; 10AM PDT):

  • Mark McClusky, Senior Products Editor, Wired (circ. 575,000)
  • David LaGesse, Senior Writer, U.S. News & World Report (circ. 2,034,848)
  • Elizabeth Woodson, Associate Editor, Travel + Leisure (circ. 967,215)

The event will focus on the topics, trends, must-have products and holiday gifts these editors will be covering in their 2008 seasonal gift guides---including what they are looking for and when, this year's hottest items, goods, gear and gadgets, and how publicists can best land product reviews in their popular shopping guides and websites.

Public relations professionals representing gift products such as fashion, food and wine, games, gadgets, travel and leisure, home and recreation products, jewelry and even children's toys will appreciate this 90 minute intensive call as they will gain pitching insights and techniques from these editorial gatekeepers---and get a critical jump on the competition for limited, valuable editorial real estate. Questions to be addressed include:

  • How do top holiday gift guides differ in scope and mission---and how does one use these insights to get products reviewed?
  • What are the best ways to pitch embargoed products, negotiate exclusive first looks and manage beta runs months in advance?
  • How do online gift guides differ from their print counterparts---and how to provide multimedia to boost your digital footprint?
  • What are the easy ways to get products in the right editor's hands without wasting time and money on blanket campaigns?
  • How can JPEGs and online video secure editorial consideration almost instantly?
  • How do smaller concerns earn more holiday coverage than corporate giants with deeper pockets (and resources)?

Attendance at Bulldog Reporter's PR University audio conference costs $299 per telephone site. Participants in the 90-minute call will be able to pose specific questions for the panelists at several junctures during the discussion. Attendees of PRU University conferences receive one credit toward PRSA accreditation maintenance. Registration also includes an up-to-the-minute conference manual and a full transcript. For more information on taking part in the event, go to our conference home page or phone toll free: 1-800-959-1059.


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