Aprimo Positioned in Visionaries Quadrant for Enterprise Marketing Management

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Evaluation based on completeness of vision and ability to execute.

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Magic Quadrant for Enterprise Marketing Management

Aprimo, Inc., a global provider of software for Enterprise Marketing Management (EMM), today announced it has been positioned by Gartner, Inc. in the "Visionaries" quadrant in its "Magic Quadrant for Enterprise Marketing Management."(1)

"We are honored to be positioned in the visionaries quadrant for enterprise marketing management software," said Bill Godfrey, CEO of Aprimo. "In my opinion, this recognition gives credence to the tens of thousands of Aprimo Enterprise marketing users who benefit from its breadth and depth of functionality on one marketing platform."

Aprimo is a recognized leader in the global market place with hundreds of companies across 40 countries in the Global 2000 investing in Aprimo's marketing technology. These companies include:

  • 8 of the top 10 financial services providers
  • 8 of the top 11 life sciences companies
  • 5 of the top 10 retailers
  • 4 of the top 8 automotive companies
  • 3 of the top 6 telecom providers
  • The top 2 media and entertainment companies in the world

"Aprimo's growth and momentum around our role-based suite of applications proves our commitment to expanding a marketer's footprint across the entire marketing landscape," said Michael Emerson, Aprimo CMO. "Our investment in R&D and deeper partner relationships shows the level with which we strive to develop and deliver the best products that suit the ever-evolving needs of today’s marketer."

Gartner defines EMM as "the business strategies, process automation and technologies required to effectively operate a marketing department, align resources, execute customer-centric strategies and improve marketing performance.(1)" Aprimo believes that it expands on this definition with Aprimo EnterpriseTM, a full suite of marketing applications, available in six solutions sets, designed to meet the demanding requirements of global marketing organizations.

Aprimo Enterprise includes:

  • Planning and Financial Management
  • Production Management and Workflow
  • Brand Content Management
  • Lead Management
  • B2B Marketing
  • Campaign Management and Planning

This is Aprimo's third placement in a Gartner Magic Quadrant for 2008. Aprimo was positioned in the leaders quadrant of the Magic Quadrant for Marketing Resource Management(2) and in the challengers quadrant of the Magic Quadrant for Multi-Channel Campaign Management.(3)

1) Gartner, Inc. "Magic Quadrant for Enterprise Marketing Management," by Kimberly Collins and Adam Sarner, July 1, 2008
2) Gartner, Inc. "Magic Quadrant for Marketing Resource Management, 1Q08," by Kimberly Collins, March 3, 2008, Kimberly Collins
3) Gartner, Inc. "Magic Quadrant for Multichannel Campaign Management, 2008," by Adam Sarner, April 25, 2008

About The Magic Quadrant:
The Magic Quadrants are copyrighted 2008, by Gartner, Inc. and are reused with permission. The Magic Quadrant is a graphical representation of a marketplace at and for a specific time period. It depicts Gartner's analysis of how certain vendors measure against criteria for that marketplace, as defined by Gartner. Gartner does not endorse any vendor, product or service depicted in the Magic Quadrant, and does not advise technology users to select only those vendors placed in the "Leaders" quadrant. The Magic Quadrant is intended solely as a research tool, and is not meant to be a specific guide to action. Gartner disclaims all warranties, express or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.

About Aprimo:
Aprimo is a leading provider of marketing software and services that enhance the productivity and performance of marketing organizations. Aprimo's integrated suite of applications, Aprimo Enterprise™, improves alignment across the Marketing Value Chain (the business processes that connect corporate, brand, field marketing and external marketing suppliers and agencies), and enables the execution of multi-channel marketing campaigns. Aprimo Enterprise is based on the Enterprise Marketing BackboneTM, Aprimo's innovative service oriented architecture (SOA), which eliminates marketing as an island of automation within the enterprise. Aprimo provides solutions primarily to large enterprises and medium-sized businesses worldwide, including some of the largest companies in the automotive, consumer packaged goods, financial services, life sciences, retail, technology, and telecommunications industries.

For more information call + 1.317.803.4300 or visit http://www.aprimo.com.

Media Contact:
Laura Hupp
Marketing Communications Manager
Laura.Hupp @ aprimo.com


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