Economy Will Get A Boost In Myrtle Beach When Martin's PGA TOUR Superstore Father & Son Team Classic Tees Off

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Golf's Greatest Family Outing Starts With Registration At Martin's PGA TOUR Superstore.

The economy of Myrtle Beach, S.C. will get a boost in July when nearly 1600 golfers come to town for the Martin's PGA TOUR Superstore National Father & Son Team Classic golf tournament July 17 through 19. The 54-hole, three-day family event is the largest Father-Son golf tournament in the world and this year's roster will include players from 45 states and 9 foreign countries.

The tournament -- which is open to fathers, sons, sons-in-law, grandfathers, grandsons, uncles, nephews, stepfathers and stepsons -- brought just over $3.8 million into the local economy in 2007. In addition to lodging and local transportation expenditures, participants spent just under $1 million on meals, tours, and other entertainment. Many participants arrived in Myrtle Beach days before the tournament to take advantage of pre-tournament practice rounds.

As in previous years, registration for the 2008 event will be held at the Martin's PGA TOUR Superstores in Myrtle Beach and North Myrtle Beach, where each participant will receive a $200 gift certificate. The festive and golf-centric atmosphere of the registration provides participants with an opportunity to experience the largest selection of golf equipment, apparel, shoes and golf-themed home décor in the Grand Strand area. It also gives them easy access to game improvement technologies like those found in professional "Tour Vans" at PGA tournament sites, as well as opportunities to talk with professional instructors, clubfitters and clubmakers.

"The Father & Son Team Classic is a tournament unlike any other in the world," said Robert Harper of Southern Dunes Golf & Travel, organizer of the event. "For the players, it's a time to enjoy, bond and make lasting memories. It brings millions of dollars into the local economy. And it advances PGA TOUR Superstore's mission to help grow the game of golf by making it more enjoyable for recreational golfers. It's a win-win all around."


PGA TOUR Superstores are owned and operated by Golf & Tennis Pro Shop, Inc. (GTPS), headquartered in Atlanta, Ga. Each Superstore is dedicated to providing consumers with exceptional selection, services and prices within an entertaining, interactive store environment. GTPS is the PGA TOUR's exclusive PGA TOUR partner for off-course/off-airport golf retailing.

Two Superstores operate as Martin's PGA TOUR Superstore in Myrtle Beach and North Myrtle Beach, S.C. Other Superstores operate in the Atlanta area (Roswell, Kennesaw, Duluth, Buckhead), two stores operate in the Dallas, Texas area and two stores operate in Chandler and Scottsdale, Ariz. All Superstores are focused on game improvement in golf and tennis, as well as growing the games. Each store offers swing analysis, golf instruction by professional instructors, club fittings, indoor practice greens, and hitting nets, as well as golf and tennis apparel, golf-themed home furnishings, and a vast selection of golf and tennis equipment. The PGA TOUR Superstore's Web site address is


The Martin's PGA TOUR Superstore Father-Son Team Classic golf tournament began in 1998 and has become the largest father-son golf event in the world. In 2007, the three-day, 54-hole competition had 36 flights and 1600 players.
In 2008, the tournament will be played on the following Myrtle Beach area golf courses: Arrowhead Country Club, Barefoot Resort & Golf, Farmstead Golf Links, Resort Course at Grande Dunes, Heather Glen Golf Links. Indian Wells Golf Club, Legends Golf Resorts, Myrtlewood Golf Club, Shaftesbury Glen Golf & Fish Club, Tidewater Golf Club, Wachesaw Plantation East, Crow Creek Golf Club, River Hills Golf and Country Club, Thistle Golf Club and Wild Wing Plantation.


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Jamie Wilburn

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