The seven online conferences we have launched in 2008 have attracted over 5,000 HR Executives
Aurora, Canada (PRWEB) July 11, 2008
Virtual Conferences offer the most value, both in terms of cost per lead and quality of leads generated, for companies looking to reach busy senior HR executives.
Since its launch in December 2007 with the "Mega Event," HR.com's online and virtual conference, called "VIEW," has provided education, top content, HR market intelligence, and peer networking opportunities to over 10,000 HR professionals.
The "Mega Event" attracted 77 sponsors and had a total registration of over of 4,500 people from 52 countries.
In January 2008, the regular VIEW events began, with the focus for each on a unique, and narrowly defined, topic. These events are much smaller in scope due to their focused nature.
"The seven online conferences we have launched in 2008 have attracted over 5,000 HR Executives," states Debbie McGrath, CEO of HR.com. "Of these, 71% came from firms with 1,000+ employees and 49% were manager level or above. Customer survey stats collected from participating HR executives indicate that these virtual events are serving a unique segment within the broad community of HR specialists: the busy senior executive from a larger company who typically wouldn't have the time or ability to attend a traditional conference."
"To date, the feedback we have received from attendees has been overwhelmingly positive, with 99% giving VIEW a Good or Excellent rating, and 97% saying they would attend another event. Executives tell us they like the convenience of accessing the event from their office or laptop in any location, and they really like the variety and quality of content available through the day. The ability to earn HRCI recertification credits is also an attraction."
Today, virtual trade shows account for 1% of the market share in the event planning industry, but by the year 2015, industry experts expect that over 25% of trade shows will be conducted in virtual environments. Factors such as cost, time away from the office, and event "immediacy" are all contributing factors to this growing trend.
"The positive feedback we have received from show attendees tells us that virtual conferences are here to stay and will only become even more popular as technology improves and the concept becomes more widelyembraced by those other than the earlyadopters," states Ms McGrath.
Sponsors are recognizing that virtual events offer:
- Tremendous savings in travel and time
- More qualified leads
- Up to 10x the number of leads of a traditional trade show
- Ongoing significant value as HR executives continue to have access to the archives after the live event has run
- The highest value for lead generation for a targeted audience
- Better than traditional trade show opportunities as only sponsoring vendors are allowed to participate
If you are interested in finding out about sponsoring an upcoming VIEW event, please call sales at HR.com at 1-877-472-6648.
HR.com Press Contact:
Diane Horton, Event Director
PH: 905-727-1340 x109
dhorton @ hr.com
This press release was distributed through eMediawire by Human Resources Marketer (HR Marketer: http://www.HRmarketer.com) on behalf of the company