news and thinks that if the experts say the economy is getting worse that must mean their business will get worse too. Then they cut their budgets, and stop advertising for their business. Because they don't advertise, they now don't have the needed exposure to potential buyers, which in turn hurts their business.
Torrance, CA (PRWEB) July 16, 2008
Today's news is inundated with stories about the downturn of the American economy and the potential failure of businesses because of it. Because of these warnings many small business owners feel they need to "retrench" in order to weather the storm of our economic times.
It is just this type of fear and behavior that can get a business in trouble.
Tom Johnson Jr., Director of Marketing for Signtronix says, "It's a self-fulfilling prophecy. A business owner hears this "dire" news and thinks that if the experts say the economy is getting worse that must mean their business will get worse too. Then they cut their budgets, and stop advertising for their business. Because they don't advertise, they now don't have the needed exposure to potential buyers, which in turn hurts their business."
When the economy turns and business owners feel they need to shore up their resources, they usually stop spending on the things they believe are "secondary" in importance to their business. Advertising or marketing is usually one of the first items removed from the budget.
However, this is the exact opposite of what they should be doing.
Johnson says, "When they stop advertising or marketing for their business, it greatly impacts the visibility of their business. Fewer people will see them, and fewer potential customers will come into their stores. Many other businesses will fall into this trap, so it's the perfect time to be one of the few who are still advertising and gaining the much needed exposure to their potential customers."
When it comes to advertising or marketing, a well designed business sign is the most influential and cost effective form , especially for the small business market. A sign can be seen by tens of thousands of people each day, yet may only cost several dollars per day to own. No other form of advertising can have that exposure for so little money.
"Signtronix receives thousands of letters from customers informing us of the wonderful things our signs have done for their business. The typical messages we get are 1) how much their business has increased because of the sign and 2) how many people now notice their existence because of the sign," says Johnson.
Just one example of the letters Signtronix receives from its customers is:
"Signtronix, I just wanted to drop a note to say thanks. It's been 2 months since I bought my LED signs from you and it has been one of the best purchase decisions I've made since owning my business. You couldn't have come at a better time! My sales have increased dramatically. I have had numerous compliments and comments about my new Signtronix sign. It was just what I needed to catch people's eye and let them know I was here." Thank you, K. Newton, Owner of Newt's Pizza
"Instead of stopping all advertising altogether, a small business should be purchasing a well designed sign to gain awareness and new customers for their business. Signtronix has been helping our customers for almost 50 years, so we've seen them through many ups and downs in the economy." Johnson said.
Signtronix signtronix.com is one of America's premiere sign manufacturer's founded in 1963. Signtronix offers many different types of signs, ranging from outdoor lighted signs to LED message signs, to channel letter signs and window signs. They build their signs with one goal in mind: help their customers be seen, bring in new customers for them, and grow their business. Explore the Signtronix Careers & Employment Website.
LED Sign Video by Signtronix Sign Company on YouTube.