New BuyDesign® Video from TDCI Illustrates the Power of a Product Configurator for Mass Customization

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Guided Selling and Configuration Software Helping Companies in Many Industries Deliver Highly Customized Products at Prices Similar to Those of Mass Produced Products

TDCI, Inc. (TDCI), the leading provider of configurator-based software solutions, announced today the launch of a new video to promote the breadth of capabilities of TDCI's Internet-based BuyDesign Guided Selling and Configuration software. The video can be viewed via the TDCI website at BuyDesign is a comprehensive solution developed to streamline the sales process for customized products. BuyDesign helps companies that manufacture products with a wide range of features, options, and dimensions increase sales by becoming 'easy to do business with' while at the same time reducing order processing time, cost, and errors.

Besides providing an introduction to BuyDesign, the video illustrates the power of product configurators and related technologies in support of mass customization. Mass Customization is the customization and personalization of products and services for individual customers at a mass production price. The concept was first conceived by Stan Davis in "Future Perfect". It was then further developed by Joseph Pine in his book "Mass Customization - The New Frontier in Business Competition".

A further definition comes from an article by Andreas M. Kaplan and Michael Haenlein published in the March, 2006 issue of the Journal for Product Innovation: "Mass customization is a strategy that creates value by some form of company-customer interaction at the fabrication/assembly stage of the operations level to create customized products with production cost and monetary price similar to those of mass-produced products."

In their book titled: "The Customer Centric Enterprise - Advances in Mass Customization and Personalization", Mitchell M. Tseng and Frank T. Piller discussed the reasons why mass customization is growing as a business and production model: "Companies are being forced to react to the growing individualization of demand. At the same time, cost management remains of paramount importance due to the competitive pressure in global markets. Thus, making enterprises more customer centric efficiently is a top management priority in most industries. Mass customization and personalization are key strategies to meet this challenge."

BuyDesign is being used by manufacturers in many different industries as part of their mass customization strategy. Products range from windows, doors and cabinets, to heavy equipment and machinery, HVAC systems, elevators, pumps, computer enclosures, staircases, recreational boats, furniture, apparel, and many others.    

About TDCI and BuyDesign
TDCI ( specializes in helping manufacturers and their distributors streamline the buying process for customized products. TDCI's BuyDesign® software is a comprehensive web-based guided selling and configuration solution developed to help companies increase sales by becoming 'easy to do business with' while reducing order processing time, cost, and errors. Built using a powerful product configurator, BuyDesign provides modular applications for guided product selection, configuration and visualization, quoting and ordering, drawing and manufacturing data generation, consumer interest creation, intelligent product catalogs, and more.

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