Hinge Incorporated Launches Outsourced CMO Service to its Professional Services Clients

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Industry Veteran Sylvia Montgomery to Lead New Division Offering Marketing Leadership and Marketing Execution Services

As the economy slows down, we believe many firms will welcome the option to hire an experienced marketing expert on a provisional basis

Hinge Incorporated (http://www.pivotalbrands.com), a firm that provides strategy and brand marketing expertise to the professional services marketplace, announces Outsourced CMO (http://www.pivotalbrands.com/capabilities/hinge-outsourced-cmo.html), a new service created in response to a growing need among professional services firms: experienced marketing talent and execution designed for cost-sensitive budgets.

Hinge uncovered the need that professional services firms have for marketing leadership coupled with smart execution, after conducting a research study on the best performing professional services firms in the region. The study can be downloaded for no charge by visiting http://www.pivotalbrands.com/resources/surveys/survey2008.html. The study uncovered the importance of a strong, strategic marketing plan, but also found most CEOs are cautious about overall spending. Hinge's new service offering addresses both concerns.

Also consistent with findings in Hinge's study is that the best-performing firms spend their marketing dollars strategically. In fact, the fastest-growing firms spend slightly less than average on marketing. Outsourced CMO will give firms of any size the insight and resources they need to perform at their peak.

Outsourced CMO will be led by Sylvia Montgomery, a seasoned former chief marketing officer, who will leverage her nearly twenty years of experience with leading professional services firms in this region.

"As the economy slows down, we believe many firms will welcome the option to hire an experienced marketing expert on a provisional basis," stated Montgomery. "With our program, they can have the best of both worlds: experienced talent at a very attractive fixed rate and the ability to accomplish their marketing goals. As our engagements are flexible, our clients never feel locked in."

Outsourced CMO will offer:

  •     Marketing plan development and implementation
  •     Lead generation programs
  •     Awareness building
  •     Marketing communications (advertising and promotions)
  •     Marketing project management
  •     Stakeholder interviews (employees, clients, lost prospects)
  •     ROI modeling
  •     Marketing budgeting
  •     Market research
  •     Strategic advisory services

"We appreciate the challenges that all businesses face today. But professional services firms in particular struggle to balance their need to invest in marketing, watch overhead expenses, and deliver high-quality, time-intensive services," added Lee Frederiksen, managing partner of Hinge Strategy. "We know companies can become overwhelmed trying to address this problem, so we anticipate a great response to our newest service offering."

About Hinge Incorporated
Founded in 2002, Hinge Incorporated provides revenue-increasing marketing strategies and award-winning brand design to professional services firms. From strategic analysis and assessment to market research and strategy development, Hinge helps clients build highly competitive brands. With a specialty in accounting, architecture, engineering, information technology, management consulting and government contracting firms, Hinge has built an expertise in finding and marketing the competitive advantage in any professional services business. The firm's work has been featured in magazines and trade publications and has won four "M Awards" from the Washington, DC chapter of the American Marketing Association. Because of their ongoing volunteer and pro-bono efforts, Hinge has won several community leadership awards and honors, including a commendation from the Virginia State Senate. Learn more about Hinge at http://www.pivotalbrands.com.


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Lisa Wells
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