It is proof that our model continues to resonate in the marketplace. In a tight economy, companies are even more focused on customer acquisition, and as a result we see many opportunities to expand into new verticals.
Charlotte, NC (PRWEB) August 21, 2008
Red Ventures, an Internet marketing company that generates new customers for markets ranging from home and business services to education and automotive, has landed the 17th spot on the 2008 Inc. 500, an annual ranking of the nation's fastest-growing private companies. It was also the #2 marketing company on the list.
"We are pleased to be recognized by Inc. for the second consecutive year," said CEO and co-founder Ric Elias. "It is proof that our model continues to resonate in the marketplace. In a tight economy, companies are even more focused on customer acquisition, and as a result we see many opportunities to expand into new verticals."
Major brands like ADT Security Services, DIRECTV and SIRIUS Satellite Radio depend on Red Ventures to drive incremental customer growth. In 2008, it will deliver nearly 350,000 new customers for its partners.
"Red Ventures has proven to be a valuable strategic partner for DIRECTV," said DIRECTV Chief Sales & Marketing Officer Paul Guyardo. "In the highly competitive paid television category, a focus on profitable growth is critical. Red Ventures shares that focus and has helped us further our leadership position by generating good-quality new subscribers in large volumes."
Red Ventures' business model merges online prospecting with phone sales. It is only paid for a new customer delivered - a small fee relative to the customer's lifetime value. Technology and reporting capabilities enable the company to rapidly deploy new programs and optimize existing ones.
"We've demonstrated that we can sustain rapid growth," said CMO Dan Feldstein. "Our platform is infinitely scalable to new products, services and markets, and our team is energized by the myriad avenues for future growth."
The company posted nearly 6,000% revenue growth from 2004 through 2007. By 2010, Elias and Feldstein said they plan for Red Ventures to more than double in size, to $250 million in annual revenue.
About Red Ventures
Red Ventures is an Internet marketing company that develops and manages large-scale, multi-channel customer acquisition programs for leading brands in the U.S., Canada and Puerto Rico. The company generates new customers through proprietary marketing channels, exclusive partnerships, and an innovative process that optimizes lead-to-sale conversion and channel mix. Over 450 employees serve partner companies in a range of verticals, including home services, consumer services, financial services, business services, automotive, education, and home remodeling. Red Ventures was ranked 17th in 2008 and 4th in 2007 on the annual Inc. 500 list of fastest-growing private companies. Founded in 2000 by Ric Elias and Dan Feldstein, the company is headquartered in Charlotte, North Carolina. For career inquiries, visit http://www.redventures.com/careers.
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