Now Easier to Navigate

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The site redesign is another example of our unique position in the market. The site is more exciting than ever as an information source for our area.

Just in time for the high school football season and back to school,, the leading local source of real-time news, information and interactivity, has been redesigned to make its wealth of in-depth content easier to find and use. The popular Web site provides a wide range of news and information that Western Massachusetts residents need every day. A site this comprehensive requires an interface that streamlines navigation and provides an intuitive path to multi-levels of content.

The new design is easy on the eyes. It is a clean and attractive look that helps visitors quickly find what they want, including the latest local news, sports and weather. Opportunities to share your comments, photos and videos also are easier to find and use, making participation in the local online community effortless. The new home page serves as a guide to the extensive information on the site. Neatly arranged, each of the home page categories - Real-Time News, Sports, Weather, Entertainment, Classifieds, Interact, Business and Pioneer Valley Life - remain in the same position, so visitors gain familiarity with the layout.

The depth of information available on and user feedback drove the site redesign. The team included experts in usability, search engine optimization and Web design; their objective was to "make sure it is easy for users to find the depth of quality interactive media that the site offers," according to Ed Kubosiak Jr., Editor-in-Chief of "We wanted users to be able to quickly dive deep into the content and find the news that matters most in their daily lives. Our goal is to be the heart and voice of our communities and we believe this redesign helps us accomplish that objective."

The home page of is an illustrated site index to the topical content. Sports fans can instantly select the sport and team they are interested in. A High School Sports search box allows the visitor to get right to the latest information on the school, sport, team or player they are interested in. Each section of the home page offers this level of choice and flexibility.

There are exciting new features also. Weather, anchored prominently on the upper right of the page, provides a quick snapshot of current conditions along with a 5-day forecast and live radar updates. Visitors can also customize the page to give them conditions specific to their community. In the case of extreme weather the Weather tab will turn red, immediately alerting the viewer to a storm or other hazard. The Classifieds and Entertainment sections have their own navigation, speedily guiding users to information they want and need. is highly interactive and now a list of stories with the most comments can be found at a glance, as well as easy access to forums. Additional options to participate include a direct link from the home page to browse and upload videos or photos.

Affiliated with the area's leading newspaper, The Republican, has continually been a leader in employing the latest technology and providing more, current, local news. Paul Emery Fritz, General Manager of stated, "The site redesign is another example of our unique position in the market. The site is more exciting than ever as an information source for our area.", based in Springfield, MA is an affiliate of Advance Internet, Inc. (, a leading creator of highly interactive, online community-based news and information Web sites created in alliance with over 36 newspapers owned and operated by Advance Publications Inc., and its subsidiaries, including The Republican. In addition to, Advance Internet, Inc. develops and manages ten other local Web sites including,,,,,,,,, and two specialty Web sites, and


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Ed Kubosiak Jr.
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