Insiders from the "Mommy Wars" and the "War on Terror" Top Wyatt-MacKenzie 2008 Fall Releases

Share Article

Known for their expertise on the "mommy wars" and the "war on terror" -- two international stars release books this fall from Wyatt-MacKenzie Publishing.

Wyatt-MacKenzie, an award-winning independent press in Oregon, has attracted leaders in the mom world for ten years. This fall ushers in two heavyweights with timely topics---the "mommy wars" and the "war on terror."

Maria T. Bailey releases "Mom 3.0: Marketing with Today's Mothers by Leveraging New Media & Technology" (Wyatt-MacKenzie, OCT. 2008) examining how companies can leverage the power of moms. Bailey, a mother of four, is an advocate for working moms and a proponent for companies valuing the buying power of mothers. Maxine Clark, creator of Build-A-Bear Workshops, reviews "Mom 3.0" by exclaiming, "Maria Bailey is truly a trend spotter!"

Gina M. Bennett releases "National Security Mom: Why 'Going Soft' Will Make America Strong" (Wyatt-MacKenzie, NOV. 2008) which demystifies the underworld of terrorism and empowers parents, especially mothers, to engage with confidence in the public national security debate. Peter Bergen, CNN National Security Analyst and author of "The Osama bin Laden I Know" states, "Gina Bennett has been one of the most perceptive and influential forces in understanding transnational terrorism and prioritizing the challenges policy makers need to address. 'National Security Mom' is perhaps her most important work to date as it opens the door for all Americans to participate in securing our nation in a more meaningful way."

Maria T. Bailey is internationally recognized as the foremost expert on the Mom Market. Author of "Marketing to Moms" (Random House, 2002), and "Trillion Dollar Moms"(Dearborn, 2005), she was the first to quantify the trillion dollar spending power of US mothers. She is the CEO of BSM Media, a radio and television talk show host, blogger, podcaster, vlogger and twitterite. Founder of numerous award-winning media properties including and, she entertains over 11 million women a month. Ms. Bailey has been featured in Business Week, USA Today, New York Times, BrandWeek, and The Wall Street Journal among others and has appeared on CNN, MSNBC, The Today Show and Lifetime TV.

Gina M. Bennett, a mom of five, has been a counter-terrorism analyst for the U.S. Intelligence Community for 20 years. She authored some of the earliest warnings of today's terrorism trends including the 1993 report that foreshadowed the growing danger of Osama Bin Laden and the extremist movement he represented. Her analysis has been called "prescient" and "genius" by commentators in major media and former senior government officials who recognized the insightfulness of her declassified work nearly a decade later. Ms. Bennett brings a unique "mom" perspective to national security.

"Maria Bailey has consulted with the leaders of industry---Disney, AOL, Hewlett-Packard, Office Depot, Best Buy, Wal-Mart and DaimlerChrysler---on marketing trends. Gina Bennett has briefed the leaders of the nation---President Bush and Vice-President Cheney---on terrorism trends. I believe their books could end a FEW wars--proving moms can do amazing work for corporations, communities and countries while taking care of their kids, and, a mom's 'soft,' intelligent, inquisitive and compassionate perspective can heal a toddler, a nation, and even old wounds between moms," adds publisher Nancy Cleary, mom to Wyatt and MacKenzie.

Wyatt-MacKenzie Publishing's books are available through all book retailers. Visit the author sites: Maria Bailey and for more information. Or visit the publisher's site: Wyatt-MacKenzie Publishing.


Share article on social media or email:

View article via:

Pdf Print

Contact Author

Visit website