New York (PRWEB) October 2, 2008
Top copywriter Leon Altman has released Headline Helper, a special guide that provides headline templates proven to boost response rates for Internet sales pages, direct mail and print ads.
Headline Helper demonstrates 24 headline templates, along with the underlying structure that makes these headlines powerful. Users can just plug in the particulars of their message into the template.
In addition to the underlying structure, Headline Helper also provides examples and the reason why each structure is effective. For example, here's the advice the Guide provides on using a simple but highly effective structure:
"Begin the headline with 'Which'
With this one word you can greatly heighten the engagement factor -
especially when you list the choices right below the headline:
(example 1) Which stocks will outperform the Dow this year?
(show a list of stocks right below the headline)
(example 2) Which headline improved response by 50%?
(show the choices right below)"
Altman believes it's important to know when to use this guide, so he advises, "Start off developing the marketing information that needs to be the foundation of your headline." He then describes key steps to ensuring a strong marketing foundation for more effective headlines.
Altman cautions against hype-laden headlines that are so prevalent today.
"Skepticism has soared as people get bombarded with sales messages in all directions…. One of the best ways to work around that skepticism and resistance is to provide a more editorial approach - a headline that clearly indicates there is valuable information in the text below."
To download a Free copy of Headline Helper, go to http://www.yourmarketingroadmap.com/headlinehelper.php
About Leon Altman (http://www.AltmanCopyPro.com):
A copywriter and marketing consultant with 27 years of experience, Leon has worked at agencies such as Wunderman, Young&Rubicam, BBDO and DDB/Needham. He has created campaigns for a wide variety of clients including IBM, Johnson&Johnson, Coldwell Banker Ameriprise, iShares, thestreet.com, and shipwire.com, as well as many entrepreneurial businesses.