Nissan, Ford, Nokia and Tata to Reveal Indian Navigation Strategies

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The major navigation players are set to reveal their plans for the huge Indian market at the forthcoming Navigation India 2008 conference in New Delhi.

The major worldwide navigation players are set to outline their plans for the huge Indian market at the forthcoming Navigation India 2008 conference in New Delhi

With statistics about the market demonstrating its huge size and potential, and key factors falling into place, many are suggesting that a boom is imminent. The Indian automotive market is predicted to be worth a mind blowing $175 million by 2012 and with 9.2 million mobile phone subscribers added in July 2008 alone (taking subscribers to nearly 300 million according to the Telecom Regularity Authority of India) the profit potential is astonishing.

With recent game changing evolutions the shape of the industry is transforming and players are positioning themselves to make the most of the huge revenue potential for navigation in India.

Map data has been consistently cited as the number one limiting factor for the Indian navigation industry in the past few years. Companies being reluctant to create products around incomplete maps in fear that their product won't match up to consumer expectation.

Mapping, however, has changed dramatically only in the last few months. With Tele Atlas launching a new rich Indian map product in September, further to the already very strong map products available from local player MapmyIndia, the situation is vastly improving. Add in Navteq's plans to add more cities to the nine they already have mapped out and this initial stumbling block seems to have been overcome.

The key international players are now starting to take notice and make their moves on the market. Every single key navigation company now has an Indian navigation strategy, and those who don't are scrambling to formulate one. Partnerships are being made all the time and companies are looking to sew up profits now.

Navigation has penetrated the international mass market and navigation products have cemented their position as 'must have' consumer items. Industry pioneers now need to look towards India to ensure that they replicate their success in this immense market.

However, rapid growth and fast-paced change is as scary as it is exciting. A raft of issues, obstacles and challenges come with the territory. So, 2009 is set to be the critical year for navigation in India where companies need to face problems head on, such as map updates, routing difficulties, distribution and localising products.

The need to address these issues will unite the biggest names in navigation and location in October. Ford, Nokia, General Motors, Nissan, Tata Telecom, Tata Motors, Bosch, Motorola, HTC, Sat Nav Technologies, Gogo India, Brightpoint, Sirf and many others will convene at Navigation India in New Delhi on the 20th and 21st of November.

Through an insightful exchange of ideas, solutions and strategies the biggest names will outline their plans to move forward in the industry. Navigation India 2008 is the conference the industry has demanded to bring together the most prestigious navigation providers.

To learn more about what these companies will discuss at the event visit:


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Osman Iqbal
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