Verndale Brands Symmons as 'The Smart Choice' in Company Website

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Symmons Industries' website reflects rebrand of company as the premier manufacturer of commercial and residential plumbing products.

Combined with the logo, new advertising and brochures, the website brands Symmons as the one company customers can count on for products that are simple, durable and beautiful - the smart choice.

Symmons Industries, and their Internet strategy consultant Verndale Corporation, have launched the new website as a transition piece for their large corporate rebranding movement. This user-driven website provides a unique online experience for three distinct user types: homeowners, contractors/engineers, and architects/designers. Using an innovative navigation, visitors can browse Symmons' premier commercial and residential plumbing products with the enhanced capability to filter products by room, type, or family. Users are also able to download installation guides, brochures and catalogs, as well as find local Symmons retail providers based on how they have identified themselves.

A valuable feature of the site is "Design Studio Live," a web-based tool allowing architects and designers to design their own custom bathroom fixtures. Available at, Design Studio Live combines interactive design tools with prototype resources at Symmons to deliver custom-designed fittings within 16 weeks.

In their first new brand introduction since the company's inception in 1939, the company's new look, messaging and enhanced product portfolio are all reflected in the updated website. The company's fresh new logo and tagline brand Symmons as "The Smart Choice" for designers and architects, for contractors and for consumers.

"The website is a vital component to our new branding efforts," said Bill O'Keeffe, President and CEO of Symmons. "Combined with the logo, new advertising and brochures, the website brands Symmons as the one company customers can count on for products that are simple, durable and beautiful - the smart choice."

"Our goal was to create a website that reflected Symmons' new corporate brand and could serve as a jumping off point for all their future communications," said Chris Pisapia, Managing Director of Technical Consulting at Verndale. "We also worked hard to organize Symmons' wide range of product offerings and create a user friendly website that makes it easy for visitors to find what they're looking for."

About Verndale:
Founded in 1998, Verndale has helped hundreds of emerging and mid-sized organizations maximize the value of their web assets. Experienced in website design, application development, integration services, and online marketing, the company helps clients meet the challenges of business today in innovative and forward thinking ways. Verndale is a Microsoft Certified Development Partner and maintains active partner relationships with many of the leading Content Management, Portal, E-Commerce, Search, and E-Mail Marketing platforms. The firm has been recognized by the Boston Business Journal and Inc. Magazine as one of the Fastest Growing Private Companies in Massachusetts and the US respectively. For more information visit

About Symmons Industries:
A premier manufacturer of commercial and residential plumbing products, Symmons Industries has set the standard for uncompromised quality in plumbing fittings since 1939. From its pioneering pressure-balancing, anti-scald shower valve introduced in the 1930s to its recent expansion into a full range of exceptional products for the kitchen and bath, Symmons has maintained a commitment to high-quality materials, superior engineering and solid workmanship. Headquartered in Braintree, Massachussetts, Symmons is a privately-held company with regional sales offices and local representatives throughout the United States and Canada. For more information email info @, or call 1-800-SYMMONS.


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Caroline Bone
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