Unveils a Strong, New Logo and Identity Which Enforces its Brand as the Leading Online Appraisal Management Company

Share Article unveils a strong, new logo and identity which enforces its brand as the leading online appraisal management company. As its online recognition and awareness have increased, AppraiserLoft's new brand identity also delivers an updated and improved website,, a leading premier online appraisal management company, debuts its continual commitment to innovation in the appraisal industry with the unveiling of a new brand and logo. Designed to achieve a broader awareness and recall of the company, its new brand is bold and indicative of the strong growth it has experienced in the industry. Crafting a simple and recognizable logo which communicates its business and strength, AppraiserLoft's new look signifies a company that is forward-looking and maintains its roots while keeping up with today's marketing trends.

The new logo's design allows for it's consumers to easily recall the company and product AppraiserLoft has to offer. This simplicity represents AppraiserLoft's easy-to-use, streamlined, online appraisal services. The subtle details of the logo, such as the bold symbol of a house with the striking resemblance of an upward arrow, is directly in line with AppraiserLoft's goal - to continue to grow and serve as the nation's leading appraisal management company. Additionally, AppraiserLoft's website will soon incorporate the new branding to communicate consistency in their identity to its valued customers.

Excited about the company's new branding, Aman Makkar, founder and CEO of AppraiserLoft, expresses, "While AppraiserLoft has always strived to provide an innovative and sophisticated website, it is our desire and priority to more effectively communicate our strengths. Our new brand and design closely aligns with our promise, which is to simplify the appraisal process. It also unifies the look and experience our customers receive when they visit"
The development of its new logo and identity is a symbol of the success AppraiserLoft has achieved and the future growth it continues to strive for each day.
About AppraiserLoft:

The Company was founded in 2006 by Aman Makkar, an entrepreneur passionate about the real estate and mortgage finance industries. AppraiserLoft is a leading provider of comprehensive collateral valuation products targeted toward the mortgage lending, servicing, and insurance industries. With coast to coast coverage, AppraiserLoft appraisers bring intimate knowledge of local markets and trends to meet all their clients' needs.

For more information, please visit

Harpreet Singh
(858) 876-0505
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