Petrol Eyewear Unveils Driving Sunglass Collection at SEMA 2008

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Polarized Driving Sunglasses Offer Uncompromising Lens Technology in Today's Hottest Frames

A single Petrol lens costs more than what some of our competitors invest in an entire pair of sunglasses, so the Petrol customer is getting an extraordinary product.

Petrol Eyewear, a newly launched optics company, will introduce its polarized driving sunglass collection at this year's SEMA show in Las Vegas, the world's largest automotive specialty products trade event. Petrol, a subsidiary of alloy wheel maker TSW, will exhibit alongside TSW at Booth #47098 in the South Hall of the Las Vegas Convention Center, November 4-7, 2008.

Now available at and soon available at retail locations across the US, the Petrol polarized driving sunglasses line features a mix of high-performance Grilamid/plastic frames along with metal and ultra-light titanium models suitable for a variety of sport and leisure activities. (

What truly sets Petrol polarized driving sunglasses apart, however, is its focus on lens quality. ( Most Petrol styles feature the company's signature RepeliumTM lens--a multi-layer lens that is six times more scratch resistant than a standard polycarbonate lens, cuts road glare using best-in-class polarization, and is produced in tints formulated to maximize depth perception and visual acuity. Repelium lenses offer 100% protection from damaging ultraviolet UVA, UVB and UVC rays, and have an ultra-slick outer surface that resists water, smudges and fingerprints. Optically correct and distortion-free, Petrol Repelium lenses are individually cast and vacuum-coated in France and Italy.

"The sunglass market is largely comprised of brands that focus on either lens technology or fashionable frames--Petrol is unique in its commitment to both," said Terence Scheckter, president of Petrol Eyewear. "As motoring enthusiasts, we at Petrol Eyewear understand the benefit of superior optics in tints suitable for driving. But you shouldn't have to sacrifice style in pursuit of lens quality. In our collection, we're confident that drivers will find both."

While the company is admittedly obsessed with lens technology, Petrol driving sunglass frames benefit from equal attention-to-detail. Comprised of ophthalmic-grade materials--the same components used to make prescription eyeglasses--Petrol frames are lightweight, comfortable and engineered for daily wear. Hand-polished zyl acetate accents in rich patterns, sturdy stainless steel hinges and corrosion-resistant frame wire are the hallmarks of Petrol driving sunglasses. (

"At Petrol Eyewear, we're investing in materials and technology, not marketing, to build a true 'seeing-is-believing' product," said Scheckter. "A single Petrol lens costs more than what some of our competitors invest in an entire pair of sunglasses, so the Petrol customer is getting an extraordinary product."

Petrol driving sunglasses range in price from $120-200 USD. All styles carry a full one-year warranty.


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