LeatherUp.com 2008 Sales Explode to over $20 Million

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LeatherUp.com gains market share and continues to grow rapidly by incorporating the unique approach of manufacturing there own motorcycle and leather product lines; and directly distributing online. Better quality products with 30-60% savings has increased customer satisfaction and loyalty and boosted sales to over $20 Million even in tough economic times.

People don't understand once you pass $5 Million in sales online you really need to make a major investment in technology or you will loose sales and never grow

Leatherup.com The Most Popular Online Leather & Motorcycle Helmets Store is seeing 60-105% sales growth in every month so far in 2008. Highest rated motorcycle and leather store with 4.7 out of 5.0 rating by Google (customer who used Google Checkout). 18% higher average order size; combined with significantly higher conversion rate and better ecommerce platform has lead to explosive growth.

Google Checkout 4.7 out of 5.0 stars is one of the highest ratings we have ever seen for any website. Our Brands which include Xelement Motorcycle boots and jackets, Outlaw Helmets, Hawk Helmets, and USA Leather continue to gain market share from other online websites and gain wider distribution from store owners. We believe our sales represent approximately 8% market share of the entire U.S. motorcycle apparel market. Our Wholesale products division Myleather.com also saw solid gains in 2008. We are seeing large percentage of return wholesale and retail customers as our product line has consistently ranked as being one of the highest quality, innovative, and best priced lines on the market.

We continue to see high sales growth even as the market faces harsh economic times. Part of our success is our new ecommerce platform from NoxEnterpriseCommerce.com. There platform has allowed us to explode our growth and sales while managing inventory and scalability of our website. We never have to worry about the site going down or slow response time during high traffic times. We averaged over 900,000 visitors across our network of sites in October 2008. We have not been down once in over a year since changing to them. We have never been so comfortable about our ecommerce solution. Nox Solutions which is the parent company of Nox Enterprise Commerce hosts many of the Top Radio and TV personality shows like Bill O'Reilly, Dennis Miller, Lou Dobbs and Laura Ingraham, so we knew we were in good hands.

Nox Solutions has brought a new layer of advancements, sophistication, and visibility to LeatherUp.com. With over 60% sales growth LeatherUp.com has only added 15% more staff because of all the efficiencies the system brought to the business. "People don't understand once you pass $5 Million in sales online you really need to make a major investment in technology or you will loose sales and never grow", said Travis Skylar VP of Marketing. "We see lots of firm use turn-key solutions were they pay monthly or subscription based. They won't work long term. At some point these out of box systems start to hurt the firm. It's a big investment to have a customized system but the gains and savings will offset the costs within a year, only firms with capital and long term vision can make these moves."

Wilson Leather Effect:
LeatherUp.com focus has been on Motorcycle Jackets but we also saw the mid-high end Fashion http://www.leatherup.com jackets sales pick up as Wilson Leather closed most mall stores earlier in the year. Fashion jackets demand has surged. We have never see Fashion retail and wholesale demand so strong. It has been the driving force of our growth in 2008 and beyond, as we saw the biggest percentage gains in fashion leather. We see massive growth potential and lack of any real competition in this area.

Over 60% off our LeatherUp.com traffic is return customers. Pay Per Click performance continues to be strong but given the higher prices compared to years before we do not see a lot of keywords being as profitable. We predict in 2009 most our revenue will be repeat customers. PPC prices will continue to climb by 20-30% in 2009 so old conversion rates of 2-3% is no longer profitable. Firms need to move to 4-6% to keep up with the higher rates or go out of business like RideGear.com did last month. Bottom line other Motorcycle sites can't compete with our technological advantage, our lines which we design, develops, and manufacture with higher quality materials at lower price points. LeatherUp.com has taken an extremely aggressive stance and lead in the Motorcycle marketplace which can not be overcome. The middleman is finally gone and LeatherUp.com will lead the charge in 2009 for better pricing and better products for our customers.

About Nox Enterprise Commerce
Noxsolutions.com is the parent company of Nox Enterprise commerce. We provide a proprietary and fully customizable hosted solution. Meaning that we work with our clients on the initial design and custom features, then implement that design, host the site and continue to support and maintain the site freeing our clients from the hassles of managing the IT as your online business and the site both grow. We've designed our base platform to be an inherently tailored solution so that the implementation fits the criteria for our intended customer-base and audience. Nox Enterprise eCommerce employs JAVA based system which is used by most major Banks and most major ecommerce sites for it reliability, safety, and advanced features. Upgrade to the next generation of technology.

About LeatherUp.com
LeatherUp.com is the most popular online leather store, dominating the online segments for fashion, motorcycle leather jackets, leather chaps, biker gear including full DOT Approved helmet lines. Incorporating the unique approach of manufacturing there own product lines from footwear, jackets, motorcycle helmets, and biker accessories. This focus on direct to consumer cost structure has enabled Leatherup.com to bring higher quality products direct to online consumers at fraction of the cost. The strong word of mouth and loyalty of LeatherUp.com customers has help push them to the forefront of leading Internet Businesses, and domination of several key niche market segments online.


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Travis Skylar
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