Tampa, Fla. (PRWEB) November 10, 2008
RSVP Publications (http://www.rsvppublications.com), a premiere direct mail marketing company specializing in reaching affluent homeowners, announces the franchise's growth into Canada with the first location outside the United States, RSVP Montreal, under the local ownership of Josh Zangwill.
"What better way to kick off an international launch than to select a significant market that really has not been penetrated by direct mail marketing before," Co-CEO Larry Golden said. "In today's tough economy, we are out to prove that businesses can achieve a return on their advertising investment by targeting their messages toward the growing market of affluent homeowners."
Up to this point, RSVP had 125 franchise locations in the United States, and anticipates additional Canadian locations. The company's four-color, glossy postcard packs are predominantly comprised of special offers from home-improvement companies, upscale retailers, professional services and fine dining establishments. RSVP Montreal will target the top 100,000 owner-occupied homes in the metropolitan market, expanding to 150,000 by February 2009.
Golden notes that studies indicate direct mail is still the best way to market a business. A survey conducted by International Communication Research found that 73 percent of respondents prefer to receive new product announcements by mail and that fewer people discard unsolicited direct mail, compared with email.
RSVP Montreal's first mailing will premiere February 2009 and will include special incentives for advertisers including free postcard design as well as 1,000 complimentary postcards for advertisers to hand out or mail to their own in-house customers and partners.
Interested advertisers can call the local owner, Josh Zangwill, at 514-733-2299 or visit the Web site at http://www.rsvpmontreal.ca.
About RSVP Publications
Based in Tampa, Fla. RSVP Publications (http:http://www.rsvppublications.com) is a franchise management company developed to present preferred vendors to the nation's most affluent owner-occupied homes, using decks of high quality four-color postcards. Operating with a franchise network of 84 separate franchise outlets in 125 markets across the United States and Canada, RSVP mails to more than 11 million unique households, each an owner-occupied home.