There is no question that the influence and cost-effectiveness of 949, where we are able to leverage both our web development services with our marketing and brand awareness, allows Digital Signature to achieve successes not readily manageable through traditional marketing, advertising and PR firms.
Lake Forest CA (PRWEB) November 13, 2008
Another successful launch for 949 Web Presence Management is presented with the new Digital Signature website. Utilizing the single-resource approach of 949, Digital Signature has now introduced their company and Mint Digital Music System product line on the web complete with an online marketplace. 949, a multi-faceted company delivering the most effective combination of market strategy, advanced technology, content development and publicity, was responsible for a scope of work that included web design, web development, public relations, pay-per click advertising, search engine optimization, in-store interactive point-of-sale (POS) displays, Sound Lab focus group and many tactical elements now featured in Best Buy and Costco stores as well as online at http://www.mintds.com.
Digital Signature required a site that informed and impacted customers about their revolutionary wireless PC speakers entry into the digital stereo system consumer electronic market. The Digital Signature website exemplifies a company with a new class of product that customers and editors will perceive as reputable and innovative. Digital Signature also needed a site that is visible to search engines. 949 designed a search engine compliant website with a robust tool-set that drives the functionality of the site.
"We saw an opportunity to help Digital Signature not only launch a website, but a website that was fully search engine optimized, incorporated a pay-per click campaign, all which was successfully integrated with a shopping cart," said Brian Schraff, Chief of 949 Web Presence Management. "There is no question that the influence and cost-effectiveness of 949, where we are able to leverage both our web development services with our marketing and brand awareness, allows Digital Signature to achieve successes not readily manageable through traditional marketing, advertising and PR firms."
To showcase the features of the Mint system 949 created interactive media aimed to inform the buying audiences. 949 leveraged multiple technologies and media to deliver the most engaging user experiences. The Mint 220 wireless speaker systems are highlighted on the http://www.mintds.com website making use of two flash videos integrating interactive media features. The third interactive media feature involves the Sound Lab experience, where audiophiles and studio sound technician experts participated in a blind audio focus group involving the Mint speaker systems. The Sound Lab focus group, at http://mintds.com/news-center/sound-lab/sound-lab-home-sound-lab-results.php, is complete with sound bytes and comparable data charts further bringing the features and value of Digital Signature's products all available for the consumer in an engaging online experience.
In the current state of the marketplace, the ability to track each advertising dollar and have an understanding of marketing dollar-in, dollar-out scenarios, gives Digital Signature forward visibility about what marketing programs are providing a return well in advance of the investment. In the case of Digital Signature, 949 manages the Digital Signature PPC campaign and search engine optimization programs which allows them to recognize opportunities, apply strategies with on-the-fly optimization, and adapt strategies to optimize Digital Signature position in their ever-changing marketplace.
The all-inclusive services from 949 Web Presence Management acts much line an internal corporate marketing department for their clients. 949 is able to work seamlessly and efficiently to maximize their client's resources.
949 Web Presence Management
949 maximizes our clients' Web channel efforts by harnessing the power of the latest technologies joined with publicity and brand-building expertise. Offering a balanced, single-resource approach to enhancing clients' Web presence, 949 helps create and improve Web presence quickly and efficiently. This includes traffic-building programs using search-engine marketing, and both online and offline publicity and promotion. You can visit 949 Web Presence Management, located in Orange County, CA at http://www.949inc.com.