Wanderlust EVP to judge Adrian Awards

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Destination branding and tourism marketing firm Wanderlust announced today that its EVP Image & Identity, Sara Tack, has been selected to judge the 2008 Adrian Awards.

Destination branding and tourism marketing firm Wanderlust announced today that its EVP Image & Identity, Sara Tack, has been selected to judge the 2008 Adrian Awards. Ms. Tack was chosen as a member of this year's Adrian Awards Advisory Board for her client experience in destination branding and advertising design in the hospitality, travel and tourism industry.
 
"I'm honored to be on board," states Tack, "and look forward to helping choose the best destination and travel tourism marketing of 2008." The 52nd annual Adrian Awards is the largest and most prestigious travel event of its kind in the world. The competition is part of the ongoing efforts of Hospitality Sales and Marketing Association International (HSMAI) to recognize best practices in hospitality internet marketing. Industry professionals can view platinum and best-of-show work in the HSMAI Adrian Awards Winners' Online Gallery.
 
HSMAI is an organization of sales and marketing professionals representing all segments of the hospitality industry. With a strong focus on education, HSMAI has become the industry champion in identifying and communicating trends in the hospitality industry, and bringing together customers and members at annual events, including HSMAI's Affordable Meetings®. Founded in 1927, HSMAI is an individual membership organization comprising more than 7,000 members worldwide, with 40 chapters in the Americas Region.
 
About Wanderlust
Wanderlust is a travel and destination marketing agency. We help our clients understand what drives people to desire their brands and build integrated marketing communications programs to fuel that desire. Our clients include mountain resorts, attractions, municipalities, eco-tourism and other leisure and adventure destinations.

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Mark Shipley
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