Product Research is the Name of the Game in 2008

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Consumers turn to comparison shopping sites like to make smarter purchasing decisions this holiday season

It's no secret that the American economy has been dealt some severe blows this year. With Wall Street faltering, the Big Three automakers clamoring for bailouts and companies tightening their collective financial belts, everyone is feeling the pinch. Less money in consumer pockets means a sluggish buying season, and most analysts are predicting hard times ahead for retailers.

This dark economic cloud does have a silver lining, however. With less cash to spend consumers are taking the time to educate themselves before making purchases. This is good news for shopping comparison sites whose sole purpose is to offer consumers information and the chance to find the best value for their dollar. In their latest Holiday Consumer Intentions and Actions Survey, the National Retail Federation states that despite flat online retail numbers, the percentage of shoppers using the internet for product research is up 3.4% (33.6% in 2008 vs. 30.2% in 2007).

NexTag is planning to reap the benefits of this upswing in online product research by offering its visitors an arsenal of useful tools to help stretch every dollar. Direct price comparisons, user ratings and reviews as well as comprehensive search features for millions of products and thousands of retailers make the site all but indispensable for value-conscious shoppers. Automated price alerts help take even more stress out of holiday shopping for beleaguered consumers.

In addition to some of the best comparison tools on the internet, NexTag has scoured its vast array of retailers and products to assemble handy buying guides for those shoppers who might need a few gift ideas. Among the most popular are perennial favorites like:

1. Holiday Gifts for Friends and Family - This list offers a wide range of hot products sure to please just about everyone. More importantly, it gives consumers the information they need to make wise buying decisions in one easy, convenient package.
2. Kids' Holiday Gift Ideas - The perfect starting point for any overwhelmed parent, confused grandparent or favorite aunt/uncle. This list proves that everyone can please the kids and teens on their list without breaking the bank.
3. Gift Cards Galore - The NRF survey also says that gift cards remain the most requested gift this season (54.9% in 2008) and with good reason. In tough economic times giving a loved one the ability to choose a product they might not have otherwise been able to justify on their budget is definitely the smart and thoughtful way to go.

More Information
For more information about the NRF 2008 Holiday Consumer Intentions and Actions Survey, the NRF or BIGresearch, visit the NRF's website or the study release available by clicking here.

About NexTag
NexTag is the leading comparison shopping site for products, financial services, travel, automobiles, real estate, education and more. At the core of NexTag are proprietary technologies and algorithms that enable shoppers to quickly compare prices and find the best deals on millions of products and services. More than 17 million people per month use NexTag to research, compare, and save on products and services online*.

NexTag has been named one of the "50 Best Websites 2008" by TIME magazine. The company operates comparison shopping sites in the US, the UK, France, and Germany. NexTag is headquartered in San Mateo, California with offices in London and Gurgaon, India.

  • Source: Nielsen//NetRatings

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Tom Lee
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