New "How to do Magic Tricks" Portal by

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New resource helps newcomers, professionals find new products, and magic training.

Visual magic lessons are tremendously helpful and educational, but bad training can be just as damaging, and can even kill someone's interest in magic. We hate to see that happen.

Magic is re-emerging and surging as a popular form of entertainment, and the Internet's premier street magic training center is leading the industry in helping people discover the art or pursue professional magic careers with a newly-created Web site.

Ellusionist has launched, which helps newcomers explore different areas of magic such as levitation tricks and mind reading tricks, and also leads more experienced magicians and professionals to innovative new products and quality training. The site is an outstanding new resource for those with specific interests to find what they seek in Ellusionist's vast library of magic training and supplies.

"Fans of David Blaine, Criss Angel and other magicians are rushing to the Internet to learn how to perform the same kind of magic," said Brad Christian, founder and president of Ellusionist. "Our new Web site introduces those fans to the basics behind that magic, and how to learn it properly. The new site is packed with information and also helps our regular, returning customers discover new effects that they might not have known we carried."

Ellusionist has designed the site to lead directly to a user's interest in magic. Someone interested in card magic tricks, for instance, will find links to basic sleight of hand concepts or specific tricks that were performed by professionals. The pages are also loaded with free tips, advice and videos on how to perform easy magic tricks. Several of the pages even contain free magic tricks taught by Christian.

The site leads directly to popular instructional videos from Ellusionist, such as the ground-breaking classic, "How to Do Street Magic." Ellusionist's training videos range from amateur, beginning concepts to advanced techniques and closely guarded secrets, including David Blaine levitation secrets. They are all shot in high-resolution, DVD-quality video by professional photographers who move the camera strategically to the best angles, thus enhancing and speeding a viewer's ability to learn tricky concepts.

"There is a lot of magic training available on the Internet, but much of it has very poor quality," said Ellusionist General Manager Jason Brumbalow. "Visual magic lessons are tremendously helpful and educational, but bad training can be just as damaging, and can even kill someone's interest in magic. We hate to see that happen."

Users can also sign up to receive a free, five-course magic lesson. After submitting an e-mail address, a user will receive five incredible tricks for free in their e-mail. The tricks are shot in the same high-quality video as the rest of Ellusionist's training DVDs.

But the ultimate goal of Ellusionist is to welcome amateur and professional magicians into the Ellusionist community, which includes a blog and a forum with more than 70,000 members who exchange helpful information and advice. Hundreds of thousands of magicians have learned magic tricks from Ellusionist's education-based system.

"Mastering sleight of hand takes practice, but when someone learns the right way to practice, it becomes so much easier," Christian said. "We have worked hard to make sure our videos are shot from the best angles, and filled with performance advice that helps people get out and perform. We also find only the best, most explosive magic tricks, because we understand that magicians put their own reputations on the line when they perform. Our community helps magicians go out and seize all the magic success they want."

About Ellusionist, Inc.:
Brad Christian, a magician with more than 25 years of experience, founded Ellusionist in 2001 with the goal of creating the best online magic site and training environment. Since then, Ellusionist has blazed the trail used by other Internet-based magic retailers. has grown by leaps and bounds, with a community of more than 70,000 participating magicians worldwide and a plethora of magic products, training videos, and instruction on everything from kids magic tricks to coin tricks.

Jason Brumbalow


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