McLellan Creative Helps Technology Companies Develop Thought Leadership Programs

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Technology writing firm offers best practices to help leading companies gain a competitive advantage.

McLellan Creative (, a team of technology marketing writers serving many of the world's most innovative technology companies, announced a new initiative targeting companies that wish to develop or enhance thought leadership programs. This initiative is designed to improve an organization's credibility, position their leaders as industry visionaries, and differentiate their technologies and services from competitors.
"As many technology companies have come to realize, thought leadership is an increasingly vital driver of business success," said Robert McLellan, founder and president of McLellan Creative. "What differentiates a thought leader from its competitors is the recognition from the outside world that it deeply understands its business, its customers, and the market in which it operates. Whether a company wants to increase awareness to a broader audience, influence a highly-targeted group of analysts or drive increased traffic to its website, a well-planned thought leadership program can achieve significant results."

McLellan Creative's team of 20 technology marketing writers helps technology leaders such as Cisco, First Data, Hitachi Data Systems and others develop thought leadership at their organizations. To help companies to establish thought leadership programs, McLellan Creative has developed a "Thought Leadership Best Practices" paper. Download a free copy at

About McLellan Creative
Founded in 1994 and is based in Ashland, Oregon, McLellan Creative is a team of award-winning, technology-focused writers and creative experts who help companies elevate their corporate messaging and communicate more effectively with customers. Our experience covers the entire spectrum of established and emerging technologies. From traditional data control systems and healthcare technologies to social networking, financial forecasting and nanotech, there is no technology too deep or too new for McLellan Creative.

McLellan Creative offers a full menu of marketing communications services, including collateral, white papers, case studies, corporate and consumer newsletters, web content, e-marketing, public relations support and executive speech writing. More importantly, the firm offers fully integrated marketing capabilities that help technology companies to develop synergistic, cost-effective campaigns that make the most of both traditional and digital media. For more information, visit


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