It was an intensive RFP process in which we vetted a number of agencies
Miami, FL (PRWEB) December 7, 2008
Brett Malden, CEO of FRANK. Worldwide, proudly announced today that FRANK. has been awarded the Full Service Agency of Record assignment for ACP Jets. FRANK. will provide a complete re-branding of the private jet charter company and dictate all media planning and buying activities, in addition to a full range of marketing communications initiatives, including print, interactive, viral, design, and media relations.
"It was an intensive RFP process in which we vetted a number of agencies," Brian Katz, Vice President of Sales and Marketing for ACP Jets, states. "FRANK. provided a strong, fully integrated solution with the creative freshness to distinguish ACP Jets apart from the stagnant persona of the business aviation industry."
Headquartered in West Palm Beach, Fla., ACP Jets provides international private jet charter solutions. FRANK. has been assigned to reposition ACP Jets in the current marketplace with a well defined message targeted at fiscally responsible business individuals; encouraging the smartest, most tangible choice in their private jet travel decisions.
FRANK. overtook nine other agencies in the review process for ACP Jets. FRANK.'s primary differentiator with the competition was their ability to assimilate traditional offline marketing and advertising tools with non-traditional interactive/online marketing. The assignment will be managed out of FRANK.'s East Coast offices in Miami, Fl, where they'll launch ACP Jets' 2009 campaign.
"We're very proud to be partnering with such an industry leader as ACP Jets," Brett Malden states. "They've carved out a niche as a brand supported almost entirely by reputation and word-of-mouth. Taking them to the next level with a complete re-branded, multi-faceted marketing campaign will be fun."
Executives at ACP Jets said they chose FRANK. mainly for their proposed fully integrated, end-to-end communications solution backed by their demonstrated expertise, creative versatility, proven media buying efficiency, and industry knowledge. The partnership with FRANK. will further establish ACP Jets as a leader in the private jet charter sector.
About FRANK. Worldwide
Founded in 2006, FRANK. Worldwide is an innovative full service integrated boutique advertising firm with core competencies in strategic creative, marketing, design and interactive disciplines. Their diversified experience covers industries such as automotive, cosmetics and personal care, retail and luxury brands, distilled spirits, education, professional services, travel & tourism, hospitality, spas, real estate development, architecture and construction, theme parks & festivals, museums and art galleries, technology, medical services and sports and entertainment. For more information, visit: http://www.frankworldwide.com.
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