Elvis Presley and Justin Timberlake Become the First Rock 'n' Roll Music Superstars to Join Gaia Online

Share Article

Online Hangout Releases Virtual Goods Inspired by Music Icons.

Gaia Online has announced today that Elvis Presley and Justin Timberlake have joined with the leading online hangout for teens and young adults. Virtual goods inspired by these superstars are now available to Gaia Online's more than 7 million users as part of the site's Celebrity Snare section. These two entertainment icons bring with them all the swag and swagger Gaians need to feel like a king - from Justin's microphone and signature fedora to Elvis' guitar and famous blue suede shoes.

"We're excited that virtual world users will be exposed to Elvis' iconic legacy with these King of Rock 'n' Roll inspired virtual goods," said Kevin Kern, Elvis Presley Enterprises, Inc. spokesman. "This launch with Gaia Online is a natural extension of the Elvis.com website, giving fans even more places to celebrate Elvis online."

Each month, as part of Celebrity Snare, Gaians vote on the star they idolize the most and Gaia Online's resident in-world celebritologist virtually ventures to Hollywood - or in this case Memphis, to explore and observe the stars in their natural surroundings. Once the celebrity study is complete and the celebritoligist has returned with his research, Gaia Online members can collect a series of unique virtual items based on the stars. Justin Timberlake and Elvis are in good company adding their items to those currently offered on Gaia Online including Snoop Dogg and The Incredible Hulk. Virtual Greats, the world's leading virtual goods sales and distribution system, played an instrumental role in bringing these celebrity-themed goods into Gaia.

"We're always looking for new and creative ways for teens and young adults to express their real-world passions to their friends and peers within the Gaia Online community," said Craig Sherman, CEO of Gaia Online. "Bringing two of the biggest and brightest musical talents in history to Gaia Online gives our users even more opportunities to flash their fandom allegiances, and easily connect with others who share similar interests in music, movies and more."

To create an avatar and start decking it out in celebrity duds, check out Celebrity Snare at: http://www.gaiaonline.com/celebritysnare.

About Gaia Online:
Founded in 2003, Gaia Online is the leading online hangout for teens and young adults. More than seven million visitors come to Gaia every month to make friends, play games, watch movies in Gaia Cinemas, Gaia's virtual theaters, and participate in the world's most active online community. Gaia provides a fun, social environment that inspires individuality and creativity. With everything from art contests to discussion forums on poetry, politics, celebrities and more, to fully customizable profiles, digital characters and cars, Gaia is a place where teens can create their own space and express their individual style. For more information, visit http://www.gaiaonline.com.

About Virtual Greats LLC:
Virtual Greats is the world's leading virtual goods sales and distribution system, connecting celebrities, artists, IP holders, consumer brands and content creators with a new generation of fans through the online trade of likenesses, fashion, catchphrases, and other virtual representations of real-world brands. Based in Los Angeles, Virtual Greats is affiliated with Millions of Us LLC, an agency specializing in virtual worlds and large online communities.

About Elvis Presley Enterprises, Inc.
Elvis Presley Enterprises, Inc. (EPE) is based in Memphis, with additional offices in Los Angeles. In addition to Graceland and its related attractions in Memphis, including the Heartbreak Hotel, EPE is aggressively involved in a worldwide licensing program, merchandising, music publishing, and television, film, video and Internet projects. For more information on EPE and Graceland, visit http://www.elvis.com . EPE is a subsidiary of CKX, Inc. (http://www.ckx.com), a publicly traded company listed on the NASDAQ Global Market® under the ticker symbol CKXE.

# # #

Share article on social media or email:

View article via:

Pdf Print

Contact Author

Kate Hourihan
(978) 468-8926
Email >