How Will Event Professionals in Technology Industry Respond to Economic Crisis?

Share Article

New survey from Tech Moderators will explore how technology marketers plan to make the most of events in 2009.

In an effort to quantify how event professionals in the technology industry are responding to the current economic crisis, The Tech Moderators ( have launched a survey to explore how technology marketers plan to make the most of their events in 2009.

The Tech Moderators are looking for input from event professionals, industry executives and marketing managers involved in developing and executing technology events. Technology events targeted for analysis include (but are not limited to): major trade shows, customer events, investor forums, online webcasts and webinars as well as intimate roundtables. The survey will explore issues such as:

  •     How the economy is personally affecting event professionals and marketers in the tech industry.
  •     How the economy is likely to affect tech event initiatives in 2009.
  •     Projected direction of budgets for tech events in 2009.
  •     Whether -- and to what extent -- organizations are pursuing more online event strategies (such as webcasts, webinars podcasts, etc.) as a result of the economic downturn.
  •     The most effective ways to drive high-audience-satisfaction during event sessions.
  •     What role, if any, social networking or social media will play to engage event attendees.

The first 200 participants in the survey will receive a free copy of survey results prior to the general public release of the study. They will also be eligible to participate in a webcast that will discuss and interpret the results by the founders of Tech Moderators: Rusty Weston and Lane F. Cooper.

To participate in the survey please visit:

Then click on the "Event Directions 2009 Survey" link.

About the Tech Moderators
The Tech Moderators bring decades of experience as industry analysts and journalists to ensure that their events are not only relevant to the target audience but are also engaging and interactive. Our mission is to enhance the authority, credibility and audience engagement of technology events. The Tech Moderators work flexibly with event planning staffs to develop, moderate and deliver Live Events, Webcasts and Podcasts. For more information on The Tech Moderators, visit:

About Lane F. Cooper (
Lane is the founder and editorial director of He has 20 years of experience as a researcher, reporter and editor analyzing the business and technology industry. News services and magazines that have carried his by-line include: Federal Computer Week Optimize, Information Week, Telephony, NetworkWorld, Communications Week, Washington Technology, InternetWeek, Byte Magazine, Enterprise Systems Journal. Lane also broadcast The Washington News Bureau Technology Minute for WTOP radio, the top rated news and information station in the Washington Metropolitan area. He received a Bachelors Degree in International Relations from the American University in Washington DC.

About Rusty Weston (
Rusty is an award-winning journalist, tech writer, blogger and innovator with two decades of business technology experience. Author of the popular blog, My Global Career, ( Rusty's freelance work also includes a range of public speaking engagements on topics such as business process outsourcing & IT services; business intelligence; virtualization; and asset management. Rusty also has expertise in the application of social media, social networking strategies, global business and careers. Rusty's business technology journalism experience includes eight years at InformationWeek; under his direction,, received the Jesse Neal Award, one of the nation's most prestigious journalism honors. Rusty, a journalism graduate of San Francisco State University, makes his home near Silicon Valley.

# # #

Share article on social media or email:

View article via:

Pdf Print

Contact Author

Lane Cooper
Visit website