Bucking the Trend: College Marketing Firm TargetX Is Hiring in the Face of an Economic Storm

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TargetX is advertising four new positions to continue its rapid growth and maintain its position as one of the top companies in higher education marketing.

Our growth has been fueled by a combination of industry-leading technology and unmatched expertise

Bristol, PA Even in this challenging economy, there is a glimmer of good news. TargetX, one of the nation's most successful college marketing firms, is hiring people in sales, support, technical implementation and its unique campus experience program.

TargetX is the leader in relationship recruiting, helping 450 colleges engage prospects through more effective communication and powerful relationship management. The company offers technology and services to help colleges build and maintain relationships with today's highly social students -- online, in print and in-person.

TargetX has announced plans to add an Assistant Director of Sales, a Client Support Specialist, a Technical Product Specialist, and an Experience Evaluator. The latter will assist Jeff Kallay, the company's award-winning "Experience Evangelist," who has revolutionized the way colleges view the all-important campus visit.

For information on the new positions, visit:

In each of the past six years, TargetX has earned a spot on the prestigious Philadelphia 100 list of fastest-growing, privately-held companies in the 10-county metropolitan area. The annual ranking is coordinated by the Small Business Development Center of the University of Pennsylvania's Wharton School of Business.

"Our growth has been fueled by a combination of industry-leading technology and unmatched expertise," said TargetX CEO Brian Wm. Niles. "Clients respect and value our products, but it's our knowledge and experience in college admissions and marketing that they cherish most. That's why we place such an emphasis on having the right people in the right positions."

TargetX has evolved over the past 10 years from an email marketing company to a pioneer in interactive student recruiting to the leader in "relationship recruiting," a term that reflects the increasing demand for colleges to engage their prospects and develop a relationship that leads to enrollment.

The heart of TargetX's ability to help with relationship recruiting is its new Student Recruitment Manager (SRM), a powerful CRM system designed specifically for college recruitment. The SRM is the first completely integrated, customizable, expandable and reportable suite of recruitment management tools.

"We've combined a revolutionary way to manage student information, a consumer-friendly student portal for applying online and scheduling campus visits, and the electronic communication tools for which TargetX has become known and respected throughout the industry," said Niles.

TargetX is also the industry leader in the increasingly critical area of in-person events, including campus visits and open houses. TargetX's Jeff Kallay is higher education's first "Experience Evangelist," and is respected throughout the industry for his ability to advise colleges on staging more memorable and authentic experiences.

"No other company offers the breadth of technology and services to recruit today's Millennial student," said Niles. "The quality of our products and people make it possible for us to continue our dramatic growth."

About TargetX

Since 1998, TargetX has been higher education's most innovative recruiting company, continually developing new technologies and strategies to help colleges attract today's web-savvy students. The company is a leading provider of interactive recruiting solutions, making it possible for schools to communicate more effectively with prospective students.

TargetX is also the leading authority on building campus visit experiences and solutions that meet the needs of today's Millennial generation. And it has recently introduced a revolutionary recruitment management tool, the Student Recruitment Manager (SRM). The company chose to build the SRM on the proven Force.com platform of Salesforce.com, the worldwide leader in on-demand customer relationship management. More than 47,000 organizations and one million people are using Salesforce technology for their CRM needs.

TargetX has also developed a reputation in higher education for objective and expert counsel. The company offers a popular series of workshops and seminars; provides presentations at dozens of conferences around the country; generates three different blogs for admissions officers; and produces the only podcast devoted to student recruiting and college marketing.

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Ray Ulmer
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