Guava Partners With Omniture for Paid Search Campaigns and Analytics

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Pan-European digital marketing agency Guava has partnered with Omniture SearchCenter to provide the management, reporting and optimisation platform for its clients' paid search marketing campaigns.

In these challenging economic times Guava was aware of the need to ensure its clients were getting the most ROI possible from their search marketing campaigns.

Omniture SearchCenter can optimise SEM results across all the major search engines through a single interface, saving valuable time. Guava is now able to deliver keywords with improved impact as Omniture SiteCatalyst analytics data is used by SearchCenter to optimise keyword bids based on actual conversions, enabling Guava to measure the end-to-end conversions of its clients' campaigns.

Graeme Radford, Guava UK CEO and Group Vice President commented;

"We believe Omniture SearchCenter is the best solution for our clients at this time. The integration with Omniture's SiteCatalyst Web analytics is a distinct advantage. It gives us greater insight into post-click customer behaviour, enabling us to optimise the purchasing of keywords based on real conversion metrics rather than just click-through data. Today everyone is looking to get the highest ROI, so they can squeeze every possible penny out of their advertising spend. We feel Omniture can help us obtain that for our clients."

The partnership takes immediate effect for more information please visit the Guava website.

About Guava

Guava is a fresh thinking, digital marketing agency specialising in Search Marketing and Web Development in the UK. Part of the pan-European Guava group with over 200 employees, the UK division is headed up by UK CEO, Graeme Radford with offices in Berkshire and Cornwall. Current Guava clients include, Black & Decker and CNET.


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Lotte Mahon
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