Arrange a Personal Call from Santa for $1

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District Taps SchoolMessenger Notification System to Create Annual Fundraising Event, with all Profits to Benefit the I Believe Fund for AISD College Scholarships

After significant negotiations with the North Pole, the Alvarado Independent School District (AISD) today announced it has been authorized to arrange personal calls with Santa Claus on Christmas Eve.

Using its SchoolMessenger automated notification system the district will allow parents, relatives, and friends to arrange a personalized call to any deserving boy or girl for a donation of just $1. That child will in turn receive a call from Mr. Claus between 6-6:30 p.m. on Dec. 24.

'Calls to Santa' has been organized as an annual event to benefit the I Believe Fund, a college scholarship fund for AISD students. This year, however, all proceeds will be given to the family of Carrie Boman, an AISD educator who passed away last month in a car accident. Reliance Communications, the parent company of SchoolMessenger, has agreed to match all contributions raised in December.

"This annual Holiday fundraiser will provide the District and the community an opportunity to celebrate our students and invest in their futures through the I Believe Fund," said Alvarado ISD Executive Director of Technology, Kyle Berger. "As our theme states, 'One day they believe in Santa, but everyday we believe in them.' Over the years we hope to raise funds to help deserving students achieve their college dreams. This year, however, we pause to pay tribute to a wonderful teacher, Ms. Boman, who helped so many students and is missed so greatly."

By leveraging its SchoolMessenger system, the district conducts its annual Santa program at absolutely no expense. That means all profits raised each year will go directly to the I Believe Fund. Last December, AISD implemented a trial run to test its Santa program and generated more than 600 calls. This year the goal is to surpass that number, with no restrictions placed on the number of calls the system can generate.

The SchoolMessenger system is a Web-based service that allows district and school officials to send personalized messages to families throughout the year. It is used daily to let parents know when a child is absent or their lunch money balance is low, and weekly to keep families informed of activities, testing, or issues that impact their school. When inclement weather or a campus emergency strike, the notification system can generate thousands of calls in a matter of minutes to keep parents, students, and staff fully informed and updated. The district estimates that more than 9,300 recorded messages are delivered to homes each month.

To arrange a call with Santa, simply go to the school district's website at and follow the instructions on the main page. Registration requires a working email address. The school district is unable to receive payment online, but those that are out of area can mail a check or $1 bill to: Calls to Santa, Alvarado ISD Technology, P.O. Box 387, Alvarado, TX 76009. The deadline to register is Friday, Dec. 19 at 10 a.m. Money can come in after the registration deadline, but online forms must be in by that time.

On Christmas Eve, a North Pole operator will call each home, ask for a specific child by name, and then connect him/her directly with Santa as he works feverishly to finish his toys, load the sleigh, and embark on a long evening of important deliveries. If four attempts to reach a child are unsuccessful, Santa will leave his message on the family's voicemail.

About Reliance Communications, Inc. and SchoolMessenger
Reliance Communications, Inc. is a leading provider of automated notification solutions for education, government, health care, business, and non-profit organizations. Thousands of organizations depend on the company's solutions to connect and effectively communicate with millions of people every day. Founded in 1999, the privately-funded company is headquartered in Santa Cruz, California. For information, visit and


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Carleen LeVasseur
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