Businesses Cut Advertising to Gain Online Sales - New Option Solves Problem

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Many businesses are turning to long term marketing strategies over advertising in an effort to increase online sales. With a new alternative for these companies, their website traffic, search engine rankings, and ecommerce sales increase while finally lowering overall costs.

The basic formula to achieve sustainable authority online in any market is this: high quality content and incoming links to your web site

Because of the economy, companies are cutting costs while seeking out longer term marketing strategies online. To help businesses achieve higher return on their investment, William Starrett, an ecommerce and lead conversion expert shares his latest answer.

"Even in a recession, a plan to get targeted traffic is the golden key to increasing Internet sales," said William Starrett, Marketing Strategist and Director of

According to Starrett, businesses with successful websites gain more targeted traffic because they tend to have informative articles and relevant content. These websites also receive more traffic from search engines than their competitors because they have incoming links pointing to them from other websites - a proven strategy with roots in Search Engine Optimization or SEO.

"Right now, businesses are discovering how to cut costs while still attracting the very best traffic over the long haul; those visitors who will most likely become loyal buyers," Starrett furthered.

Starrett's consulting firm, Richardson, Texas based Wide Open Media recently launched a pilot program called Clicks Wanted (].

The goal of the Clicks Wanted project is to help businesses in their effort to gain more online sales, increase their website traffic, and rank higher in keyword search engine results.

"The basic formula to achieve sustainable authority online in any market is this: high quality content and incoming links to your web site," Starrett detailed.

By increasing the amount of quality content relevant to its business focus, a website establishes itself as the premier authority in its target market.

Starrett explained, "While both people and search engines are attracted to articles and information, incoming links act as individual votes of popularity. Links and content are vital to ranking on the first page of keyword searches."

Most business owners find that outsourcing is often the most economical and convenient way to conquer these time intensive tasks, and what's more, having a team of researchers and writers devoted to the project is often the fastest way to begin achieving results.

When asked why articles are so vital to traffic and sales, Starrett responded, "A body of informative content can be repurposed and reused for other types of promotions down the road. For that matter, they can become products themselves. Articles, even at 500 to 750 words each, are excellent for basing our effort to share our knowledge with prospects as a presell and with clients to manage consumption."

Also, unlike a traditional one-shot advertising approach, each step taken along the way builds upon itself and grows.

"Every article, every link, every action we take will only help return even more on the investment already made. This isn't single action marketing like PPC or banner ads where you only pay for a click or a page view. Our goal here is to build a legacy and help you become the go-to authority in your market," Starrett shared.

To receive more information visit where each step to a long term increase in traffic and sales is revealed.


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