Predicts Top 5 Trends for Political Communications Under the Obama Presidency

Share Article

Obama regime brings "Politics 2.0"; Targeted, grassroots approaches will reign supreme; The blogosphere will lead the communications strategy; Campaigning will become a continuous process

Today, the first user-driven political media aggregation site for exposing media bias, announced trend predictions for political communications and political media under the Obama presidency. The predictions are based on Skewz's insights from the site and the blogosphere. Like,, and Reddit, Skewz compiles all the news in one place, but Skewz is completely specialized in political coverage.

"Because the nature of Skewz brings people from all political parties under one platform to discuss, debate and decipher the news, we have been able to gather both qualitative as well as quantitative data to help us predict what's to come for the next four years in political media and communications," says Vipul Vyas, Skewz founder. "These predictions were based on our analysis of site activity on Skewz as well as the mainstream media and the blogosphere."

From Karl Rove to Howard Dean and now Barack Obama, politicians are helping define how the media is used and interpreted, and could set the stage for new trends to come. The dominant theme that will drive behaviors for the next four years (and upcoming elections) will be "practicality." Social wedge issues will be less critical to "ballot box" success. Simple solutions to specific day-to-day problems that impact the electorate will be rewarded. In fact, according to Vyas, "2008 represents the initial shift in that direction that will dominate the next decade of politics."

Below are the "Politics 2.0" trend predictions from for how political communications will change in the coming four years and beyond:
1. Blogging Gets Issue-Specific : The 2008 election re-enforced and validated the need for candidates to have a strong outreach program to the blogosphere to amplify their message. While it's apparent that bloggers are becoming more important and tightly linked to campaigns, the increasing number of blogs is pushing many bloggers to become "issue specific" as a way to differentiate themselves. For example, rather than being just a "right" or "left" blog, specific topics such as crime, the housing crisis, government bailouts, poverty, etc. will dominate. In addition, day-to-day issues such as crime and poverty will become more relevant to larger portions of the electorate.
2. Political Media Must Differentiate: As traditional political media sources will work to differentiate themselves from blogs, viewers and readers will see sharper distinctions between media content and formats. For example, Olbermann/O'Reilly style editorial shows will be the hallmarks of partisan editorial content. David Gregory/Chris Wallace will be hallmarks of the objective news desk. News outlets will need to "court" their target markets while maintaining news credibility and a positive image, much of which was suffered during the 2008 election.
3. The Year-Round Campaign: As election cycles get longer and longer, there is a greater need to maintain ongoing enthusiasm among voters. Now, with increased communications via the Internet, political parties will use the online channels even during non-election years to manage their message. With the rise in unemployment, the housing crisis and general economic concern, the campaign style of "selling" solutions will become a constant in political life. This trend will extend from the national level down to the state and local levels in order to muster coordinated support for big policy proposals.
4. Grassroots Returns to Its Roots: With the power of grass roots movements established in the 2008 election with the Obama campaign, political candidates understand the importance of campaigning and getting a message across on a local level. In the coming years, candidates will work to highlight their ability to make a positive impact on people's lives at the municipal, county, and state levels, and local media will respond with a greater emphasis on local issues.
5. The Electoral Map Loses Relevance: With the economy likely to impact people's lives for years to come, the electorate will become less rigid. Issues such as crime, poverty, economic change, etc. will dominate, but also facilitate the rise of greater issue specific blogging along with the need to differentiate. With voter turnout being critical, parties that can pull together the most convincing and coherent solutions for these day-to-day challenges will command greater success at the ballot box.

"The 2008 election had a signature impacts on American electioneering with the incorporation of Web 2.0 elements into the campaign mix," says Vyas. "The next four years will be significant as we see how new media and communications channels will affect the way political information is used in America."

MEDIA: Please visit for more information. Please contact to participate in the Skewz podcast, blog roll, toolbar or widget program.

About Skewz site is a collection is a social networking and news aggregation site where community members submit and rate stories in terms of political bias. The wealth of information from the site is fed to the Indicator to inform users of the likely bias of the sites they are visiting.

Originally founded to provide a forum for intelligent political debate free from strong-armed political persuasion and super charged emotional rhetoric, has grown into a unique and integrated site that provides news and commentary from both sides of the political divide in a quantified, intuitive, and easy to read format.. Users can see a range of stories covering a given topic from both a liberal and conservative perspective. The site is now able to aggregate the data, analyze it, and use it to develop a new service that helps readers gain a better understanding about how people use and interpret the mainstream political media and blogsphere in the US.
Registered users can rate anything on the Internet in terms of its political bias whether that's liberal or conservative. Users can also submit and comment on political news from media sources (articles, videos, picture, editorials, etc.) or blogs and rate those submissions in terms of political bias.

Skewz users are evenly distributed between left and right with 36% on the left and 41% on the right and 23% center/undecided.

# # #

Share article on social media or email:

View article via:

Pdf Print

Contact Author

Sarah Coles
Visit website