Elena Potoupa, Owner of Wow-Coupons.com, Wins in StartupNation Home-Based 100 Under "Best Financial Performers" and "Top Women in Business" Categories

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StartupNation honors nation's top home-based businesses, celebrating America's most outstanding home-based businesses and the people behind them.

That's me: a busy young business manager with a nose for bargains, a knack for organization, and an energetic son who deserves the best of everything. I am honored and thrilled to be recognized by the StartupNation Home-Based 100! I feel that I have been moving forward in a right direction and providing the service visitors of my website would expect me to provide.

Elena Potoupa, owner of Wow-Coupons.com, has been recognized by StartupNation (http://www.startupnation.com) as one of the top businesses in its annual Home Based 100 competition under "Best Financial Performers" as well as "Top Women in Business" categories.

Many of the StartupNation Home-Based 100 submissions revealed that business owners are bucking the current economic downturn and finding business success in these tight times. Historically some of today's most well known businesses started in a downturn, including Microsoft and General Electric.

"The 2008 ranking shows that the home-based business is more relevant than ever. The current recession has spurred a new wave of home based businesses as a response to loss of jobs, the need for supplemental income and the sheer passion for blazing your own trail and running your own show," said Rich Sloan, co-founder of StartupNation.com, one of the leading small business networking and advice websites. "Home based businesses are the biggest block of all businesses in existence and we expect numbers to grow ever greater as extra bedrooms, kitchen tables, basements and garages become host to the innovative thinking and pursuit of success by millions of Americans."

StartupNation Home-Based 100 is focused on the outstanding unsung heroes of our economy -- home-based entrepreneurs. The competition represents the best of the best -- the most successful, the most innovative, the most adventurous, the downright wacky and more. Contestants must be home-based and also have a business Web site to enter the contest. Sponsors of the Home-Based 100 ranking include Microsoft Office Live Small Business and FedEx Office.

A native of Minsk, Belarus, Elena Potoupa earned two degrees by the age of 20, a B.S. in Physics and a J.D. in International Law. She came to the United States as an international student and earned her M.B.A. from Fairleigh Dickinson University by 22. Elena has more than 10 years of finance, accounting, management, strategic planning and marketing experience.

Elena began Wow-Coupons (http://www.wow-coupons.com), a Web site for printable in-store retail coupons, as a hobby. The Web site is one of the first of its kind, concentrating on providing discounts for retail, rather than online stores. She received an overwhelming interest from visitors and media and began developing Wow-Coupons as a business in November 2004. Her success won her the prestigious e-commerce LinkShare Golden Link ''Innovative Affiliate of the Year'' award in 2005, which celebrates extraordinary achievements in performance-based marketing. In 2006, Elena was appointed to the Affiliate Summit Advisory Board and received the Outstanding Young Alumni Award from Fairleigh Dickinson University. Last year Elena was chosen as a Finalist for Stevie Awards in 2 categories: 2007 ''Best Entrepreneur - Service Businesses - Up to 100 Employees'' and 2007 ''Best Turnaround of the Year''. Last year, Elena has also expanded internationally by launching U.K. sister site -- http://www.wow-coupons.co.uk. This year Elena was appointed to the Fairleigh Dickinson University Board of Governors, nominated as Google Affiliate Network Rising Star and chosen as a Finalist for Stevie Awards in 2008 ''Best Entrepreneur - Service Businesses - Up to 100 Employees'' category 2nd year in a row.

"For a single working mom, smart shopping can be serious business," said CEO Elena Potoupa. "That's me: a busy young business manager with a nose for bargains, a knack for organization, and an energetic son who deserves the best of everything. I am honored and thrilled to be recognized by the StartupNation Home-Based 100! I feel that I have been moving forward in a right direction and providing the service visitors of my website would expect me to provide."

The second annual 2008 StartupNation Home-Based 100 has once again ranked the best performing home-based businesses across America. From the wackiest, to the most innovative, to the best financial performers -- this unique and diverse list highlights the home-based businesses that usually go unrecognized, but still play a vital role in the economy today. The ten distinct categories for 2008 include: Best Financial Performers, Most Innovative, Boomers Back in Business, Greenest, Yummiest, Wackiest, Grungiest, Recession Busters, Most Slacker-Friendly, Most Glamorous.

In addition to StartupNation staff, judges for this year's Home Based 100 ranking included Adam Lowry, co-founder of Method Products, Howard Behar, former President of Starbucks North America, John Jantsch, founder of Duct Tape Marketing, Mel Robbins, host of Make It Happen radio show.

Details about StartupNation Home-Based 100 and the list of Winners in all categories are available at http://www.microsoft.com/presspass/press/2008/aug08/08-20StartupNationPR.mspx, http://www.startupnation.com/homebased100/2008-winners and http://www.startupnation.com/homebased100/2008-honorary.

About WOW Coupons:
WOW-Coupons US is one of the fastest-growing coupons' sites on the Web. It is a winner of 2005 LinkShare Gold Link "Innovative Affiliate" award and a Finalist of 2007 Stevie Award "Best Turnaround of the Year". Averaging 500,000 unique visitors a month in 2008 -- before the holiday season -- and with a steadily growing community of e-mail newsletter subscribers, currently at more than 50,000, it commands positions at the top of the search engines. For customer testimonials, to request a media kit and more information, contact Elena Potoupa at 201-446-5656 or visit http://www.wow-coupons.com. "Wow-Coupons.com - Just Print and Saveā„¢."

About StartupNation:
StartupNation (http://www.startupnation.com) provides over 175,000 pages of business advice and networking for entrepreneurs and serves millions of entrepreneurs annually. StartupNation is a free service founded by entrepreneurs for entrepreneurs with the intention of providing a one-stop shop for entrepreneurial success, including blogs from a host of experts, podcasts, webcasts, eBooks, award-winning step-by-step advice, and more.

About Microsoft and Microsoft Office Live Small Business:
Founded in 1975, Microsoft (Nasdaq "MSFT") is the worldwide leader in software, services and solutions that help people and businesses realize their full potential. Microsoft Office Live Small Business is the award-winning service that offers a complete, affordable set of easy-to-use Internet-based tools that help small business owners get online, attract customers and manage their businesses. Office Live Small Business has more than 1 million customers in five countries: U.S., U.K., France, Germany and Japan. More information is available at http://www.smallbusiness.officelive.com.

Elena Potoupa
Wow Things, Inc.
12 Cambridge Rd
Tenafly, NJ 07670
PHONE: 201-446-5656
EMAIL: elalpo @ runbox.com

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