Listrak Email Marketing Launches Listrak 4.4

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Summary: Leading email marketing service provider announces new features and updates.

Using Holiday Data and Analytics Effectively throughout the Year.

Listrak, a leading email marketing solution provider based near Lancaster, PA, announced today that it has launched Listrak 4.4. The new version has several advanced product features and updates that will make it even easier for users to send targeted, relevant emails to their subscribers. During the economic downturn, these features are more important than ever because segmented messages have higher deliverability and conversion rates, which lead to an overall boost in the return on investment. The new features include:

Enhanced Import List Wizard Segmentation: Listrak 4.4 features an update that allows users to create profile header and attributes on the fly during the import process in order to match those in the imported data. Listrak users will also be able to create new segments and define default values for the import. This update will save users time by streamlining the import process.

A/B Split Test Segmentation: Listrak users now have the ability to create split tests quickly and easily. This feature allows users to assign a random segment of the list to receive test versions of the message before the email is sent to the whole list. That way, users can try different subject lines, offers, graphics, messages, etc., to see what generates the most responses and then deploy the winning version to the remainder of the list. With Listrak 4.4, users can define a specific segment of the list and then assign a percentage of that segment to receive the tests. This feature allows users to get the best representation of how their target audiences will react and respond to their messages.

Ross Kramer, CEO of Listrak, says, "The old days of batch and blast messages are long gone. If marketers aren't already segmenting their lists, now is the time to start or they risk losing their audiences and damaging their reputations. Listrak 4.4 makes it easier for marketers to segment their lists so they reach each subscriber with relevant, targeted messages. It doesn't take much effort and the results are well worth it."

More information on Listrak 4.4 can be found at

For more information on segmented messages, participate in Listrak's free webinar January 14 entitled "Using Holiday Data and Analytics Effectively throughout the Year." Register for free at

About Listrak:
Listrak is a leading provider of hosted email marketing software that allows permission-based marketers to manage, send, track and grow their email marketing investment. It is dedicated to educating email and direct marketers on the latest email marketing best practices through its white papers, case studies, webinars, podcasts, and events. Listrak services clients, such as Daimler Chrysler, Motorola, L'Oreal, and the Islands of the Bahamas, from its Lititz, PA headquarters. Listrak was named the 2006 Small Business Technological Excellence Award winner by the Philadelphia Chamber of Commerce, the 2006 Emerging Business of the Year by the Central Penn Business Journal, a Top Fifty Fastest Growing Company in 2006 and 2005 by the Central Penn Business Journal, and the 2005 Growth Company of the Year by the Technology Council of Central PA. To learn more, visit


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Megan Ouellet
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