Marketing Partners of Phoenix Creates New Division

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Phoenix-based Marketing Partners, a strategic marketing, advertising and public relations firm that serves a diverse local, regional and national clientele, reports it has added a new Sponsorship Procurement Division to its list of client services. It features specialized programs for its clients seeking to gain sponsorship support.

Phoenix marketing agency president/CEO Allan Starr has reported that the award-winning strategic marketing, advertising and public relations firm he founded in the mid-Seventies has added a new client services capability that finds sponsors for its clients who depend on sponsorship support for its projects and events.

Headed by long-time Marketing Partners associate John McGinley of Scottsdale AZ, a veteran of the motorsports marketing industry, Starr said the new division will be active in, but not be limited to, the motorsports field.

"John McGinley brings us a depth of motorsports marketing expertise that is, indeed, a rarity. We are confident that his energetic and knowledgeable approach
will constitute a winning formula in acquiring sponsors for motorsports-related companies and events in a tough economy," Starr said in making the announcement. "And, the important thing is that John's success-proven approach is readily transferable to all kinds of projects requiring sponsorship support.

McGinley, whose firm MaxTrax Racing has been a top interactive design and marketing company involved in the NASCAR circuit during the past decade, was instrumental in producing special effects at Paramount Pictures in Hollywood for the 1988 Tom Cruise race-track-based motion picture, Days of Thunder.

On the NASCAR circuit, Starr, McGinley and their associates teamed up at some key venues by designing, promoting and providing a unique interactive fan-experience and selling sponsorships for it. The new enterprise will take it several steps further, Starr said, by utilizing several ways to enhance the fan experience, build attendance at tracks through coordinated marketing campaigns, and attract local, regional and national sponsors. "It's a multi-layered program that, to our knowledge, no one has even attempted," Starr added.

McGinley said he believes that techniques similar to those that he and his associates have used successfully to gain motorsports sponsorships can be equally effective in procuring sponsors for other event promoters.

"If we have learned anything over these past few years, it is that matching a sponsor to an event that is a good fit can produce a dynamic win/win situation in most any field and any kind of environment. We are particularly excited about teaming with Allan Starr and Marketing Partners, and having access to the extensive marketing resources they bring to the new venture," McGinley said. "Now, with the growth of the Internet, with Web sites and email initiatives, it's a whole new ballgame, with so many new ways to reach a selected audience. Add some strategic alliances and co-branding into the mix, and it's a very dynamic scene, indeed," said McGinley.

Marketing Partners is in its fourth decade of providing marketing, advertising and public relations programs for clients across a wide spectrum of industries. This will only be complemented, Starr said, through addition of the new division.

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