Online Marketing for The Spa and Beauty Industry: InnerRewards Connects Top Businesses With Consumers

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Leading spa and beauty professionals such as Mike Petrizzi, colorist at New York's De Berardinis Salon, Jillian Wright, celebrity skincare specialist and owner of Glow Skin Spa, and Dana Chasen, owner of BeautyMuse New York, partner with InnerRewards.

InnerRewards -- an online destination where consumers can learn about various health and wellness topics (including spas, yoga and Pilates studios, beauty, fitness, nutrition, alternative medicine and more), find and review health and beauty businesses, connect with other sophisticated consumers, earn rewards for submitting reviews and content and buy wellness services and products -- today announced three new business partners: Mike Petrizzi, Colorist of New York's De Berardinis Salon, Jillian Wright, owner of Glow Skin Spa and Dana Chasen, owner of BeautyMuse New York.

Designed from the ground up as an online marketing platform specifically for the beauty and wellness industries, InnerRewards allows businesses like De Berardinis Salon, Glow Skin Spa and BeautyMuse to find and attract new clientele who are searching for information on beauty and wellness.

Unlike some online business listing and reviews sites, InnerRewards allows businesses to engage directly in an open conversation with customers and to respond to reviews, helping to grow a community around their products and services. Business owners can also contribute articles, blogs, photos and video content, as well as control messages about their brand and maintain a high-quality aesthetic "micro" site. InnerRewards allows businesses to use sophisticated online marketing techniques and capabilities that may otherwise seem out of reach such as search engine marketing, e-commerce, integrated merchandising opportunities, rewards and multimedia content (articles, photos, videos, blogs).

Supporting Quotes:

"InnerRewards helps De Berardinis reach a targeted audience of exactly the type of discerning clients we serve. I am able to interact with current and perspective clients via the site - showing them how I work via videos, giving advice and sharing information about the latest trends in hair color and dialoging with them through the forums. The salon has built a loyal and dedicated clientele through our commitment to customer service, and InnerRewards will not only allow the salon to build further on those relationships, but to connect with new clients to bring our high-quality, innovative salon services to a wider audience." - Mike Petrizzi, colorist at De Berardinis Salon, New York.

"I've put up a profile for BeautyMuse that tells all about my business. I have written about ten articles on the site, mostly about makeup techniques, but also about skin chemistry and living a healthy lifestyle, as well as a few videos. I love being able to educate my current and potential clients about makeup and skincare techniques they may never have heard of. There isn't enough unbiased information out there, and with the wealth of beauty and makeup products, it's hard for people to make informed decisions about their own skincare." - Dana Chasen, makeup artist and esthetician, owner of BeautyMuse, New York.

"The most unique thing about InnerRewards is that it's a true community where every user has a voice. I like that I can communicate directly with clients and potential clients, sharing tips, showing them via videos what our treatments are like, and getting across our philosophy, vibe and techniques in a direct, open dialogue. Users of the site not only interact with wellness professionals and their like-minded peers, but they can also create their own wellness lifestyle by gathering all the viable information they need to greatly benefit their wellbeing." - Jillian Wright, owner of Glow Skin Spa, New York.

Supporting Resources:

About InnerRewards
How to Add a Business on InnerRewards
Glow Skin Spa Profile
DeBerardinis Salon Profile
BeautyMuse Profile
InnerRewards Blogger Program

About InnerRewards:
InnerRewards is the first complete online wellness community and e-commerce platform that connects businesses with new and existing customers. Consumers interested in health and wellness can get information, connect with one another, and buy products and services, while wellness providers can reach new customers, build their brand and drive sales via innovative and measurable online marketing techniques. The company was founded in 2008 by Julie Elaine Brown, former new media executive for Johnson & Johnson, and includes a team with experience at companies such as PayPal, Yahoo!, Apple, and Razorfish. For more information, visit


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Kari Moe Straley
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