Growing Your Business in a Recession

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Even during a recession there are business opportunities. These include changing your business plan toward electronic invoices, receipts, customer relationship management and more. Zrinity provides the flexible licensing model as well as the transactional email marketing systems and methods. This saves money, time and paper.

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Most business owners are not yet aware that 30% of each email sent in the regular course of business, such as invoices, can contain marketing messages. This provides a huge opportunity to up sell, cross sell and more.

Zrinity, a Central New York based email marketing system provider, recently announced a new licensing model to help medium-sized business access high end email systems that are typically only used by large business in-house. In addition, Zrinity produced a YouTube® video which explains how medium-sized business can grow in this down economy by shifting from paper to electronic methods of invoicing, customer relationship management and more. The newer licensing combined with the more extensive use of transactional email marketing, saves medium-sized business customers millions every year. According to Rob Thrasher, VP Marketing, Zrinity, "Most business owners are not yet aware that 30% of each email sent in the regular course of business, such as invoices, can contain marketing messages. This provides a huge opportunity to up sell, cross sell and more."

Zrinity recently announced a more flexible licensing strategy that gives online retailers the ability to save budget dollars while better communicating with existing clients. The licensing suggests a more defensive posture for online retailers whereby they spend more time and resources on existing customers which cost less to keep than gaining new customers. First and foremost online retailers should shore up pre-existing customer relationships using transactional email marketing and up-selling.

Online sales are dropping out of control and marketing costs are being evaluated during these tough times for online retailers. Recently released data shows a downward trend in online e-commerce that has been consistent since the middle of 2007 until current. The data shows a downward trend since August 2007 from an all time high of over twenty five percent to the most recent low of only one percent. More data suggests that marketers are taking this opportunity to switch away from TV, Radio and Rented Email Lists, toward Web 2.0 Social Network Marketing and emailing to existing customer lists.

Recently, Mother Nature, a New York City based "Natural Products" online retailer, has been working with the Zrinity team as online business consultants and a web-based software system provider since 2000. Oliver Clark, Chief Technology Officer, Mother Nature, recently selected Zrinity as his on-premise email marketing system. The key functionality provided by the Zrinity system according to Mr. Clark is, "The deliverability metrics. The metrics are very comprehensive and without the metrics provided by the Zrinity system we couldn't really know how effective we are and if we do have any trouble, at which point in the email delivery process we are having the problem."

Analytic Approach, an email service firm, based near Sacramento California, also recently selected Zrinity as its on-premise provider of email systems and provider of email deliverability services. Shawn Pickering, Owner and CEO, Analytic Approach, found Zrinity after a Google search and "…over fifteen days researching providers of email systems."

About Zrinity
Zrinity is a leading provider of on-premise email servers and list management systems for Global 2000 businesses, email service providers and many other firms. Zrinity provides its customers with high-performance email delivery servers and systems. Zrinity, in Central New York, serves a wide variety of industries such as banking, education, government, health care, retail and B2B. Customers include The Pentagon, PGA, Boeing, Pfizer, Duke University, Penn State and more.

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