Buddy Media Bolsters Nationwide Presence with New Chicago Office

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TVGuide.com & Comcast Networks Veteran Alicia Driskill Joins Company as Midwest Sales Director

Buddy Media, the leading media company for branded social media applications or "app-vertisements," today announced the opening of its Chicago office. As part of the company's expansion, Buddy Media has appointed Alicia Driskill as Midwest Sales Director.

"Our continued growth is reflective of the great demand for branded social media applications," said Buddy Media CEO Michael Lazerow. "As the app-vertisement market continues to grow, our company is expanding to meet demand. This Chicago office gives us a presence in the important Midwest territory, and Alicia's track record and media background are a perfect fit for helping Buddy Media expand in this key market."

Driskill brings more than a decade of experience in digital media to the company. She was most recently with TVGuide.com, where she also covered the Midwest region. Her career also includes time at Comcast Networks, in addition to agencies OMD and RMG Connect, where she managed online media planning for clients such as United Airlines, Wrigley & the US Marines.

Reporting a 138% revenue increase from Q3 2008 to Q4 2008, Buddy Media has established its position as the leading app-vertisment media company for top advertising agencies and major brands. App-vertisements developed by Buddy Media reinforce companies' brand messages by allowing people on social networks, such as Facebook and MySpace, to interact with brands in fun and entertaining ways and then share these interactions with others in their network.

About Buddy Media

In today's social media world, every brand needs a Buddy. Buddy Media develops and promotes social app-vertising campaigns that increase engagement and interaction between people and brands. Some of the world's largest brands and agencies, including American Express, New Balance and Anheuser Busch, work with Buddy Media to create social brand loyalty. Based in NYC, Buddy Media is a privately held company backed by Softbank, European Founders Fund and GreyCroft partners amongst other investors.


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Corie Pierce
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