Artisan-Driven Web Store Launches New Blog

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Independent e-commerce website,, features unique jewelry designs by three very talented artisans: Diane (Velia D.) Goldman, Barbara (Eells Mountain Designs) Eells and Beth (Wired Bead Works) Martinez. Recently, the site added a blog as a brand new feature and has some other things in store for those who appreciate the craftsmanship that goes into handmade jewelry.

These ladies are good friends of mine who each have more than 15 years experience handcrafting jewelry

For some, finding uniquely crafted jewelry can be somewhat of an arduous process. Many big box retailers sell the same kind of earrings and necklaces and supply people with cookie cutter styles, rather than accent someone's individuality.

In August 2008, entrepreneur Sheryl Halwax put together a concern of three artisans - Velia Diane Goldman, Barbara Eells and Beth Martinez - and launched a website that features several collections of necklaces, bracelets, earrings and more from these gifted designers.         

"These ladies are good friends of mine who each have more than 15 years experience handcrafting jewelry," explained Halwax. "I offered to run a website for them and they accepted."

"These featured artists live in different parts of the country," she said. "They're based in
Oregon, Colorado and Illinois and all three of these artists have earned local acclaim and successfully sell their jewelry designs in their respective home areas. Through these different environments and personalities, we're fortunate to have a really wide selection and different types of jewelry."

According to Halwax, plans to have a rotating line up of guest artists with their own signature creations. Halwax often travels and visits craft and jewelry trade shows, so communicating with new and up-and-coming artists is just another part of her job.

In addition to the jewelry, the site also has a unique assortment of bejeweled greeting cards. "And we are also going to be offering 'home jewelry' items such as napkin holders, bookmarks, and cell phone charms. Jewelry can enhance everyday life by augmenting home décor, as well as being worn by the individual as a fashion adornment" Halwax remarked.

These types of sentiments will also be reflected on the freshly added blog, The blog contains varied information regarding the care, history and the different uses of jewelry.

Thanks to a website like, people can have a way to individualize their fashion styles, while simultaneously supporting an independent business and a force of creative artisans.

About the Company: is run by Sheryl Halwax and features artistic creations by Velia D., Barbara Eells and Beth Martinez. The site plans to feature guest artists in addition to their regular group.

Contact Information:

Sheryl Halwax
(866) 533-1355

iePlexus, Inc.

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