Meet America's Biggest Search Geek

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Keri Morgret Takes Home the Top Prize; Recognized as Winner by Search Marketing Expo and Marin Software

News Facts:

On stage today at Search Marketing Expo West 2009 (SMX West), conference chair and Search Engine Land's Danny Sullivan awarded "The SMX Biggest Search Geek" prize to Keri Morgret, a seasoned search professional and non-profit website manager. Keri is now officially the "Biggest Search Geek in America" - beating nearly 1,700 contestants to take home the top prize. The contest was created by the producers of SMX and Marin Software, provider of the leading enterprise-class paid search management application for advertisers and agencies.

With a top score of 76.8%, Morget handily beat out the competition; the next highest-score was 73%. The SMX Biggest Search Geek Contest was open to anyone with the mettle to answer 20 tough questions about the ins-and-outs of search marketing. Contest questions were challenging, with the median score being 33.33% - but Morgret said her winning strategy was to take the time to carefully analyze each question before answering. An example of one of the questions was: "Name the meta tag that can be used to block indexing of a page", followed by multiple choice options.

Morgret is the Open Educational Resources (OER) Commons Site Manager at The Institute for the Study of Knowledge Management in Education (ISKME), where she supports ISKME's efforts in the development of global Open Education initiatives. In her role at ISKME, Keri has used search marketing to drive traffic to their non-profit website. Her background and interests include online learning, usability, information design, social media, search engines, and information retrieval. She received an M.A. in Learning, Design, and Technology from Stanford University.

Supporting Quotes:

"It's an honor to be selected by Marin Software and SMX West for this prize, because I know thousands of very talented search marketers competed to win," said Keri Morgret, OER site manager at ISKME. "Search advertising is a massive, multi-billion dollar market, but it's also a relatively new medium, so many search marketers are figuring out the puzzle as they go along. I look forward to taking part in SMX to learn from the developer track and network with other attendees."

"The search marketing industry is one of the most demanding, complex, and challenging disciplines - but it's also one of the largest and fastest-growing ROI-driven marketing mediums around," said Marc Barach, chief marketing officer of Marin Software. "We wanted to recognize the unsung heroes who make paid search work with the Biggest Search Geek Award. Keri proved her search expertise by tackling some of the most difficult search-related questions, and she is now officially the top search geek in America, congratulations!"

"It was fantastic to see nearly 1,700 search marketers competing to take top honors as the Biggest Search Geek. Not only does Keri stand out for her great performance, but it shows how strong and active the search marketing industry is overall," said Danny Sullivan.

Supporting Resources:

About Marin Software
Biggest Search Geek Contest
About SMX West
About Third Door Media
About Open Educational Resources

About Marin Software:
Marin Software provides an enterprise-class paid search management application for advertisers and agencies. Marin Software's "No Black Box" methodology offers serious search marketers unprecedented control and transparency over their SEM programs. Marin Search Marketer® addresses the workflow, analysis, and optimization needs of large-scale advertisers and agencies, saving time and improving financial performance. Marin's has over 100 clients, including Razorfish (Nasdaq: MSFT) and ZipRealty (Nasdaq: ZIPR) and Cobalt Group. Marin's clients manage over $250 million of annualized paid search spend. In October 2008, Marin won ClickZ's 2008 Marketing Excellence Award for Best Search Management Application. Marin is backed by Benchmark Capital and Amicus Capital.

About SMX West and Third Door Media:
Search Marketing Expo - SMX West is produced by Third Door Media, Inc. Third Door Media's mission is to empower internet and search marketing professionals by providing trusted content and community services they need to be successful. Other events in the Search Marketing Expo series include SMX East, SMX Local & Mobile, SMX Advanced, SMX Social Media Marketing, SMX Munich, SMX Sydney and SMX London. The full list is available at the Search Marketing Expo site.
Third Door Media also publishes the search marketing news and analysis site, Search Engine Land, produces Search Marketing Now, a lead-generation marketing solution for suppliers of SEM-related products and services, and, the place for web, online, search, interactive and internet marketers to share news stories, talk within subject-specific discussion forums, build a network and stay connected to hot topics in Internet marketing.


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Kari Straley
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