Experian Offers Data Quality in the Cloud

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On Demand solution will help organisations reduce the cost of bad data

Today's businesses simply can't afford that cost. Being able to quickly, easily and reliably access data quality solutions is critical.

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Experian QAS, a world-leading supplier of Contact Data Management, today launched a Cloud Computing Data Capture solution, QAS Pro On Demand.

By using the data quality service 'in the cloud', Experian QAS customers can reduce the cost associated with traditional software licensing agreements, related hardware and continuous upgrade cycles.

QAS Pro On Demand automatically completes, standardises and verifies addresses as users are entering them into their existing database application.

To ensure the highest levels of service resiliency QAS Pro On Demand is hosted within Experian's own financial grade secure data centres.

Experian QAS Pro On Demand is also available through salesforce.com's AppExchange. QAS for salesforce.com provides benefits to salesforce.com customers including reduced keystrokes and improved data accuracy in the CRM system. Pro On Demand is customisable to individual business' requirements to help them achieve streamline business processes through increased data quality at the point of capture.

Inaccurate data can damage business relationships and increase costs
QAS Pro On Demand software is designed to instantly verify and search addresses against up-to-date high quality reference data sources including Australia Post's Postal Address File (PAF), NZ Post's Postal Address File and 13 other international data sets.

Customer data is collected by organisations through a variety of channels, including face to face, over the phone, via email, web forms and sometimes even through instant messaging. Human error can cause incorrect data to be collected, even before it is used.

Experian research indicates that for every incorrect postal address, it can cost between $15 and $25 to correct the mistake.

"During an economic downturn, companies are increasingly focused on servicing their existing customers to maintain profitability," said Matt Glasner, General Manager, Experian QAS. "Every time customer data is entered incorrectly, businesses risk damaging customer relationships and facing a financial loss.

"If businesses are to survive and thrive during this time, they need to deliver first-class customer service. That means ensuring they have captured all the necessary information about their customers correctly."

"Experian research has found that organisations can also lose up to 19 percent of revenue because they have bad data," said Glasner. "Today's businesses simply can't afford that cost. Being able to quickly, easily and reliably access data quality solutions is critical."

Security and reliability of data is a primary concern for Experian, which provides its solution through its own data centres. "We have four international sites. Reliability and security are our first concerns, and the sites have been designed to a financial grade security model. We take both data security and physical security very seriously," said Glasner.

About Experian
Experian is a global leader in providing information, analytical and marketing services to organisations and consumers to help manage the risk and reward of commercial and financial decisions.

Combining its unique information tools and deep understanding of individuals, markets and economies, Experian partners with organisations around the world to establish and strengthen customer relationships and provide their businesses with competitive advantage.

For consumers, Experian delivers critical information that enables them to make financial and purchasing decisions with greater control and confidence. Clients include organisations from financial services, retail and catalogue, telecommunications, utilities, media, insurance, automotive, leisure, e-commerce, manufacturing, property and government sectors.

Experian plc is listed on the London Stock Exchange (EXPN) and is a constituent of the FTSE 100 index. Experian has corporate headquarters in Dublin, Ireland and has operational headquarters in Costa Mesa, California and Nottingham, UK. The Group employs approximately 15,500 people in 38 countries worldwide, supporting clients in over 65 countries around the world. Continuing sales for the year ended 31 March 2008 were $4,059m (£2,020m / €2,858m).

For more information, visit http://www.experianplc.com.

For more information:
Alex Tudge
n2n Communications
+61 02 9213 2320
+61 0410 156 400

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