Sleep Wellness Institute to Open Second Retail CPAP Store

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The largest independent sleep disorders laboratory in Wisconsin will open its second retail CPAP2GO store. The new store, in Waukesha, Wis., will complement the first CPAP2GO in Franklin, Wis., which experienced strong success since opening in July, 2008. The store will supply treatment equipment for people with obstructive sleep apnea.

The Sleep Wellness Institute will open in Waukesha its second CPAP2GO, a retail store specializing in continuous positive airway pressure (CPAP) machines, masks and supplies that are used to help many people with obstructive sleep apnea, on April 1. The CPAP2GO stores are the only retail CPAP stores in Wisconsin operated by a sleep disorders center.

The store, at 2320 E. Moreland Blvd, will be open Monday through Saturday, with evening hours Monday through Friday. It will be staffed by specially trained employees, most of whom are on CPAP therapy, themselves, and will feature the "30/30 Advantage" - an in-stock supply of more than 30 masks and a free 30 night comfort and fit guarantee. Much of the equipment will be covered by most health insurance.

According to Sleep Wellness Institute President Mark Stoiber, the store is a natural development given the success of the Institute's on-site professional CPAP services and the rapid growth of the first CPAP2GO store in Franklin. "Our approach to working with people on CPAP has yielded more than an 85% compliance rate with treatment, as opposed to about 55% nationwide," he explained. "We believe we can help more people by locating stores in convenient, high traffic retail business areas."

People with sleep apnea are aroused briefly several times per hour every night as the tissues around their airway collapse and prevent them from breathing. Complications can include cardiovascular disease, stroke, diabetes, depression, and even death. The CPAP equipment provides a continuous, gentle positive air flow that keeps the patient's airway open and eliminates snoring. It is considered the "gold standard" in treatment for obstructive sleep apnea.

"Providing CPAP equipment and dedicated CPAP staff at both of the stores and at the Institute means we offer unparalled service for people with sleep apnea," Stoiber explained.

"Expert knowledge, wide selection and an unmatched dedication to customer service will be the hallmarks of the Waukesha CPAP2GO," Stoiber said. "All too often we encounter people who have purchased CPAP equipment elsewhere, including from the internet, and then have been unable to get the follow-up service they need, at the times they need it. We intend to make a difference for those people."

Stoiber said the store will offer the same CPAP products and service that are provided at the Sleep Wellness Institute and at the Franklin CPAP2GO.

The store will be managed by Cody Glorioso, who is the director of the Sleep Wellness Institute's durable medical equipment department. The store's telephone number will be 414-761-CPAP (2727), a centralized number that can be used to call either store. A website,, provides more information for customers.

The Sleep Wellness Institute is Wisconsin's largest independent sleep disorders treatment center. It is fully accredited to diagnose and treat sleep disorders among adults and children by the American Academy of Sleep Medicine.

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