ClearSaleing Hires New Vice President of Business Development

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Online advertising analytics company brings aboard experienced industry professional to expand reach.

We're extremely excited about bringing Sylvie in to our company

ClearSaleing Inc., a leading provider of next generation advertising analytics, announced today the hiring of Sylvie Moreau as VP of Business Development. As ClearSaleing's new Vice President of Business Development, Moreau will be responsible for all facets of revenue generation and opportunity management.

"We're extremely excited about bringing Sylvie in to our company," said ClearSaleing CEO Mike Lanese. "Sylvie is very well connected in the industry and has a deep understanding of the value of advertising analytics. We're excited about her demonstrated ability to connect with customers and to grow the business."

Well known for her knowledge of global markets and for delivering significant revenue growth and market share for startup organizations, Moreau will lead the process of building ClearSaleing's sales organization. She will be located in the Bay area, helping ClearSaleing, located in Columbus, OH, to expand its reach into the technology-leading West Coast.

A seasoned sales and business development professional, Moreau has 18 years experience in the hardware and software industries. She served as Vice President of Sales for Enquisite, Inc., where she was responsible for sales and business development, including technology partnerships both in the US and internationally. Sylvie joined web analytics provider ClickTracks in 2002 as VP of Sales and Business Development, where she created the company's sales infrastructure and revenue model. She played an instrumental role in structuring the company's acquisition by Lyris, Inc. in 2006, where she continued her role in business development until early 2008.

As the Director of International Sales at TGV Software, Sylvie was instrumental in the company's successful IPO, and later on, its acquisition by Cisco Systems.

Sylvie managed Global Partnerships for Cisco Systems and RealNetworks.

About ClearSaleing:
ClearSaleing is the leading technology provider of Advertising Analytics. Through its innovative portfolio management (Attribution Management?) approach to online advertising investment, the ClearSaleing solution represents the next generation in advertising analytics technology. ClearSaleing's portfolio management software delivers an improved, more profitable allocation of a company's spend across a complex mix of online advertising options. At the foundation of the ClearSaleing solution is its patent-pending Purchase Path technology that accurately attributes profit (ROI) across the multiple ads that contribute to and influence the ultimate purchase.


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Adam Hritzak
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