SKECHERS USA Promotes Online Affiliate Program

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Shoe giant SKECHERS USA, Inc. is taking new efforts to promote their affiliate program in a bid to extend the reach of their advertising efforts online to user-based content sites.

Shoe giant SKECHERS USA, Inc. is taking new efforts to promote their affiliate program in a bid to extend the reach of their advertising efforts online.

The SKECHERS affiliate program represents a recent push by the national retailer for online growth to harness a younger demographic that has embraced the internet as a fundamental part of their lives. SKECHERS Vice President of Direct Marketing and ECommerce, Laura Christine, recognizes this trend as moving in the direction of user-generated content, and for this reason an affiliate program seems to be an essential addition to current advertising efforts. "With the popularity of blogs and personal websites growing constantly, we wanted an organized way to place our offers on these pages as well as on larger sites. An affiliate program is ideal because it saves us the time and effort of finding worthwhile publishers. This way, they find us, and there is little in upfront costs to ensure a return on investment."

The affiliate program allows website owners to earn commissions by placing SKECHERS advertisements on their websites. This process is facilitated through software that tracks the number of visitors and sales each affiliate sends, making it possible for SKECHERS to offer a commission for any sales that result from affiliates' efforts.

For the software and management of this process, SKECHERS has chosen AffiliateTraction, an outsourced affiliate program management and promotion firm. In addition to providing the means through which SKECHERS tracks affiliate visitor and sale referrals, AffiliateTraction offers affiliate support by email and phone 5 days a week, affiliate payment preparation, and actively promotes the affiliate program to potential online publishers through TrackAssure affiliate software and popular networks such as Commission Junction and the Google Affiliate Network.

Greg Shepard, CEO of AffiliateTraction, expressed enthusiasm for promoting the SKECHERS offer, "We are enjoying promoting such an upstanding and well-known brand. Affiliates always love to place ads for companies like SKECHERS due to their already established loyal customer base and brand recognition."

The SKECHERS affiliate program offers a 10% commission for any sales referred by an affiliate. Payments are made monthly by check when commissions reach $25 or more, and affiliates are provided with a wide array of promotional options such as banners, text links and data feeds.

SKECHERS is an award winning billion dollar global leader in the lifestyle footwear industry. The company made its online debut with in 1998, and has since grown exponentially its online presence. With more than 3,200 styles available, SKECHERS meets the needs of male and female consumers across every age and demographic with high-quality, varied products and diversified domestic and international distribution channels.

AffiliateTraction specializes in starting, promoting and managing affiliate programs. Founded in 2000, AffiliateTraction works with medium to large companies to establish a presence in the affiliate marketing channel by offering a comprehensive solution for their affiliate marketing efforts.


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Charles Whyte
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