Ontela Team Scores With Addition Of CFO Tom Munro

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New Executive Brings Proven Track Record to Ontela.

Financial executive Tom Munro has joined Seattle startup Ontela in the role of Chief Financial Officer. Munro brings more than a decade of executive experience to the role, including serving as the CFO of publically traded Bowne Business solutions and, as CFO, overseeing the IPO of Donnelley Enterprise Solutions. Most recently, Munro was the CFO of Vallent Corporation, acquired by IBM in 2007 for $200 million.

"I am really pleased to be working with Tom", said Dan Shapiro, CEO of Ontela. "His extensive experience as a wireless and financial executive is key to our continued growth and success. With the launch of 29 carriers behind us and challenging economic times ahead, this CFO hire couldn't be more timely."

"When I first saw the product, I could immediately see the value to consumers ," said Munro. "As I talked to the company, its investors, and its customers, it became clear that Ontela really had something poised for growth. It's a lot of fun to join a company at this stage. There are some really exciting times ahead."

About Ontela

Ontela provides technology infrastructure to wireless carriers that allows consumers to unlock the photos in their camera phones. Ontela's PicDeck technology is available to 115 million cell phone users on 30 carrier networks including Verizon and Alltel, and preinstalled on phones from all major device manufacturers. Ontela is backed by Steamboat Ventures, Oak Investment Partners, Hunt Ventures, Voyager Capital, and others, and headquartered in Seattle, WA. For more information, visit http://www.ontela.com.

MEDIA CONTACTS:            

Rob Newton
Ontela, Inc.
(206) 940-7942


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