Best B2B Website Trends Detailed in New Report from the Web Marketing Association

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Updated Web Marketing Association' Internet Standards Assessment Report Includes Historical Data Derived from a Decade of Hosting Internet Award Competition, WebAwards, and Provides Best Practices for B2B Web Design

The best B2B Websites are more than just online product brochures. They are sophisticated sales tools that use multimedia embedded into the Web pages to build a relationship with potential and existing customers.
The Web Marketing Association, host of leading website awards competition WebAwards, released the 2009 Internet Standards Assessment Report (ISAR) to help the business to business (B2B) industry learn to create more effective and engaging websites.

"As the standard of excellence for websites continues to increase, consumers (and WebAward judges) are increasingly picky about what they consider to be an effective website," said William Rice, president of the Web Marketing Association, Inc. "The best B2B Websites are more than just online product brochures. They are sophisticated sales tools that use multimedia embedded into the Web pages to build a relationship with potential and existing customers."

The WebAwards competition judges B2B websites on seven criteria that combined create award-winning websites:

  •     Design
  •     Innovation
  •     Content
  •     Technology
  •     Interactivity
  •     Copywriting
  •     Ease of use

B2B, or business-to-business, Web sites joined the WebAwards in 2003. The B2B industry as a whole lagged the overall ISAR index five out of the six years analyzed despite a handful of B2B sites that excelled in the category. B2B sites nderperformed the 5-year criteria benchmark averages in all areas. They score strongest in content, copywriting, and ease of use while their lowest scores are in innovation and technology.

The 2008 WebAward for Best B2B website went to Risdall Advertising Agency for The Occasions Group - Stratford Hall division.

Other past winners include:
--    2007 IQ Interactive for UPS Whiteboard
--    2006 Luckie and Company for Bottlerocket Post
--    2005 WORX Multimedia GmbH for Signity - Inspiration, Innovation, Information
--    2004 Universal Studios CPG for Universal Studios Consumer Products Group
--    2003 Veer for Veer web site

Companies and organizations wishing to have their B2B Web site evaluated against the ISAR Index and be considered for a WebAward, which can help boost a Website's credibility and marketing efforts, can learn more at

To request your copy of the 2009 WebAward ISAR report, please visit:

The Internet Standards Assessment report and the 2009 WebAwards are sponsored by the following leading organizations: Burst Media, B2B Magazine, BGT Partners, PRWeb, AllBusiness, ExactTarget, ad:tech conferences, NewsUSA, Microsoft PhizzPop, Internet World, AllBusiness, Search Engine Strategies, Webmaster Radio, Rovion, and Website Magazine.

2009 WebAward Call for Entries
The Web Marketing Association is now accepting entries into its 13th annual international WebAward Competition. The WebAwards is the standards-defining competition that sets industry benchmarks that the Internet Standards Assessment report is based upon. The B2B industry represents an important category in the WebAward competition, and the Web Marketing Association will again be honoring the Best B2B Web site of 2009. The deadline for entry is May 29, 2009 and the WebAward Web site is located at

About the WebAwards:
Now in its 13th year, the annual international WebAwards competition sets the standard of excellence in 96 industry categories by evaluating Web sites and defining benchmarks based on the seven essential criteria of successful Web site development. The goal of the Web Marketing Association, sponsor of the WebAwards, is to provide a forum to recognize the people and organizations responsible for developing some of the most effective Web sites on the Internet today. Entrants benefit from a Web site assessment by a professional judging panel and the marketing opportunities presented to an award-winning Web site. For more information, visit


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