Winsper Launches Proprietary 'Customer Economics' Offering, Allowing Customer-Focused Executives To Conduct Economic Profiles Of Their Customers And Prospects

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'Customer Economics' Improves Sales Revenue, Reduces Wasted Marketing Expenditures and Delivers Insight into Customer Profitability

Winsper, a leading sales and marketing firm, today announced availability of their proprietary 'Customer Economics' offering designed to provide businesses with improved sales revenue, reduction of wasted marketing costs and insight into current customer profitability, according to Jeff Winsper, President. The offering comes at an opportune time as global economic conditions worsen and businesses look harder for ways to reduce their SG&A and OPEX expenditures, while finding and keeping their most profitable customers.

The 'Customer Economics' offering sits within a Winsper platform called Customer-Driven Performance Business. It can help customer-focused executives (CEO, CFO, COO, Sales and Marketing Operations), slash cost of acquisition, increase pipeline acceleration, identify sales cycle adjustments, improve marketing focus, and identify prospects that will most likely to buy in the future.

Frank Donny, SVP of Product Marketing, Richardson, states, "The 'Customer Economics' offering helps companies in their constant effort to understand customer buying trends and maximize revenue opportunities from their existing customer base. Some of the challenges the offering addresses include identifying most profitable vs. least profitable customers, reducing operational costs while still trying to maintain a level quality service, and spotting new sales cycles. The implications from the offering, after understanding the economic value of customers, are widespread -- ranging from identifying and reducing wasted marketing costs, realigning sales efforts and training sales teams to improve conversion rates."

Jeff Winsper stated, "Whether you are a B2B or a B2C company, everybody knows typically 80% of a company's profits come from the top 20% of their customers, most forget 80% of their losses come from the bottom 20% of the customers.

The 'Customer Economics' model can identify both sides of the equation. Often companies want a simple, fast and economical way to get a fiscal view of their customers and prospects, but there are many impediments: the cost of infrastructure, technical complexity and access to data across multiple systems and business units or departments. Our offering is a low-cost, SaaS offering that gives executives the answer they need to make the operational and fiscal decisions to identify new revenue streams while simultaneously reducing costs. It's a powerful solution, and we're proud to have in our repertoire of offerings."

About Winsper: Winsper is a "thinking" firm headquartered in Boston, MA, that focuses on audiences rather than just major categories: the affluent, the executive suite and values-based consumers. Their approach enables clients to cost-effectively know, find, sell and keep customers through business strategy, sales and marketing analytics, research, web marketing, advertising, campaign management, and multi-channel creative ideas. Winsper is privately held, representing both emerging and established companies in a variety of industries. Winsper clients have included: SAP Americas; JetDirect Aviation; Cognos, an IBM Company; Exeter Hospital, Timberland PRO; STIHL and Richardson, among others.

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Jeff Winsper
Winsper, Inc.
617-695-2900 ext. 102
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